Wieden+Kennedy sweeps top honors at ADC 90th annual awards gala with two ADC Black Cubes for Best-in-Show and Agency of the Year
Wieden+Kennedy was the big winner at tonight’s ADC 90th Annual Awards gala in New York, taking two prestigious ADC Black Cubes for Best-in-Show in Advertising and Interactive and being selected as Agency of the Year, based on cumulative points.
W+K Amsterdam won the ADC Black Cube in Advertising for the “Write the Future” commercial for Nike (broadcast media/television commercial), while W+K Portland received the ADC Black Cube in Interactive for the Old Spice “Response” campaign (online content, branded short films/animation short). The agency won three ADC Gold Cubes for those efforts (two for Nike), as well as an ADC Hybrid Award for Old Spice.
The gala, which took place for the first time in the ballroom at the luxurious Hotel Eventi in New York, also saw presentation of the ADC 90th Annual Awards Agency, Network, Interactive Agency, Design Team and School of the Year honors, based upon most cumulative ADC Cubes won across all categories. The winners were:
• ADC Agency of the Year: Wieden+Kennedy, Portland, OR, USA
• ADC Network of the Year: Young & Rubicam (second year in a row)
• ADC Interactive Agency of the Year: BBH, New York, NY, USA
• ADC Design Team of the Year: The New York Times Magazine, New York, NY USA (second year in a row)
• ADC School of the Year: School of Visual Arts, New York, NY, USA (second year in a row)
Being a mainly US show, there was only a few entries from Australia. Silver went to Mojo Sydney for Burn ‘Ride’ in the Broadcast Craft category and Silver to Parallax Design, Adelaide for Antipodean Vintners ‘Tilly Devine’ in the Package Design category. Bronze was awarded to Leo Burnett, Sydney for Canon ‘Photo5 Gallery’ in the Environmental Design category and for Bundy ‘Molasses’ in the Photography category.
The Alt Group, Auckland won Bronze in the Corporate/Promo category for Auckland Museum ‘I Am’.
Overall, ADC awarded work created in 24 countries. View the complete list of all ADC 90th Annual Awards Gold, Silver, Bronze, Merit, ADC Designism, ADC Hybrid and ADC-Popcorn, Indiana Student Brief winners.
Other top winners for the night were Y&R, with 15 awards overall and three ADC Gold Cubes, including two by Y&R Chicago for “It Rarely Stops” on behalf of the National Domestic Violence Hotline, and two ADC Gold Cubes each presented to @radical.media, New York (plus an ADC Hybrid Award), BBH, New York, The New York Times Magazine, New York, Masashi+Qanta+Saqoosha+Hiroki, New York and Tokyo, Art Center College of Design, Pasadena, CA and School of Visual Arts, New York.
This year also marked the inaugural ADC Designism Award, honoring work for a nonprofit that drives social or political change. The first ADC Designism Award winners were 4th Amendment Wear, Boulder, CO, for its in-house collateral/promotional effort, and JWT, New York for the “Burma” campaign on behalf of Human Rights Watch (also an ADC Gold Cube winner in Design). The actual “Burma” installation is included in the ADC 90th Annual Awards exhibition of winning work on view at the ADC Gallery.
Publicis Mojo Sydney creative Matthew Ryan was the co-creator of 4th Amendment Wear, underwear with metallic messages for Transportation Security Administration screeners at airports.
ADC Cubes were presented by an array of top creatives, including ADC 90th Annual Awards chair Steve Simpson, chief creative officer, Ogilvy North America; ADC Advertising jury chair and club past-president Paul Lavoie, chairman, co-founder, TAXI, New York; Janet Froelich, creative director, Real Simple, ADC Hall of Fame laureate 2006; Kathy Ryan, director of photography, The New York Times Magazine and ADC Photography jury chair; Brian Collins, chairman, chief creative officer at COLLINS: and ADC board member; Doug Jaeger, partner, JaegerSloan, Inc. and ADC president; Rob Feakins, chief creative officer/president, Publicis New York and ADC board member; Deb Morrison, distinguished professor of advertising and brand development, University of Oregon School of Journalism and Communications, ADC Grandmaster and Advertising juror; Wayne Best, cofounder, Cog and ADC Hybrid jury chair; Rei Inamoto, chief creative officer, AKQA and ADC board member; and Benjamin Palmer, cofounder/CEO, The Barbarian Group and ADC board member (via video).
All ADC Cube-winning work will be included in the Art Directors Annual 90, the Annual Awards Exhibition at the ADC Gallery in New York and in the subsequent global traveling exhibition. The work will be permanently highlighted in the ADC online archive, and possibly used in future ADC promotional materials.