Tupperware and Hard Hat team up for new digital campaign ‘The World’s Biggest Tupperware Party’
Tupperware Australia/New Zealand has partnered with Hard Hat Digital on a series of activities designed to re-engage consumers via online and social media channels.
The first roll-out has been a website and social media campaign around Tupperware Australia’s 50th anniversary. On the 4th of May, Tupperware’s milestone will be celebrated with a multi-venue nation wide event; The World’s Biggest Tupperware Party (WBTP). In collaboration with Undertow Media, HHD launched the campaign site, worldsbiggesttupperwareparty.com and undertook email marketing and social media activities in April.
The move to boost Tupperware’s communications mix is in line with theiconic brand’s marketing history, believes Hard Hat Digital’s DanielMonheit; “Throughout the years, Tupperware has been about offeringinnovative solutions that answer a current need or respond to a momentin time. We see Tupperware Australia’s digital expansion as justanother step in a journey that has traditionally mirrored thebehaviours of its customers.”
Tupperware Australia New Zealand marketing manager, Tracy Pratt, hasbeen impressed by how the Tupperware sales force and consumers haveembraced the online communication; “Hard Hat Digital, with UndertowMedia, have helped create a real buzz online, inviting sustainedchatter through our existing and new online communication channels. Thewebsite, with mapping tool, shows just how expansive the Tupperwarenetwork is and has generated real excitement about the event. In factwe anticipate a party will start somewhere in Australia and New Zealandevery 10 seconds on 4 May – an extraordinary achievement.”
9 Comments
That idea must have taken all of 2 minutes to come up with. First idea, should have moved on to something better. This is what you get I suppose when you have a digital and PR agency doing your creative.
What disgusting colours. ‘nuf said
My grandma could design better than that, and she’s blind.
Stop “re-engaging consumers via online and social media channels” and start doing good work please. Thanks.
“…have helped create a real buzz online, inviting sustained chatter through our existing and new online communication channels.”
About Tupperware? Really? Stop trying to kid a bunch of kidders, eh?
Rubbish to you all. It’s a good idea and well implemented. Simple ideas are often the best. What a ridiculously negative industry we represent if that’s all the constructive criticism we can come up with. And no, I don’t represent the agency or the client – actually a competitive digital agency. Just such a shame to see good campaigns rubbished. If you really don’t like it do something better and prove it to be a bad idea… oh I’m sorry… you’re too busy bitching! =P
this isn’t somewhere for constructive criticism.
Keep in mind the audience, mums + homemakers who have loved the brand for decades and are genuinely interested in what Tupperware do. The site is not talking to the people leaving comments here, and perhaps that should be taken into account.
Also, if you’re interested enough to comment or ridicule, how about growing a pair and leaving your name? Or are you not prepared to stand by your convictions?
Love the idea, design and colours! Love it all! I’m sure the campaign will be a huge success!