Hubba Bubba promotes its 180cm bubble gum in new print work via DDB Sydney
April 18 2011, 2:31 pm | | 32 Comments
A new print ad for Hubba Bubba bubble gum from DDB Sydney.
A new print ad for Hubba Bubba bubble gum from DDB Sydney.
32 Comments
Huge insight. Amazing execution. Fresh take on bubble gum.
Just kidding, it’s a piece of shit.
ur gay
awesome
classic old skool ad
Nice, simple and smart
I reckon that’ll do well.
Nice. Feels like an Award School brief. But nice.
Like.
Reminds me of that recent Noodle Box campaign. Just saying.
This is just the sort of ad the ad industry clamours to produce and is beloved of award entrants, but I’m sure the great unwashed – that is, the consumer – will just mutter “WTF?” and turn the page. Please explain.
It’s Been Done Before!
http://www.youtube.com/watch?v=fbGkxcY7YFU
Better!!
scam. like all other hubba bubba ads
Try new Prolapsed Anus flavoured Hubba Bubba.
so good! simple and bright and fun
deja vu
Fuck me. Four creative directors?
Not bad actually but as someone else said 4 cd’s? if I was the client I would say am I getting a bargain if the money they make from me (and maccas) pay for 4 cd’s on 275000 dollars each.
I actually like the art direction though, it looks like a babies POV as it is about to enter the world from the vag, and if chewing hubba bubba reminds me of vagina then… well the options are endless 🙂
Scammy and very familiar.
done before the new ecd got there, he still claims it though.
pffft!
I love Hubba Bubba Ads. And you just gotta love that client! They are more than happy to run whatever the agency is willing to produce just to be able to get some sort of award recognition. They’re just happy to be part of the process.
To just bag it by saying that its a “scam ad” Is Stupid simply because scam ads are part of our industry wether you like it or not – a necessary evil if you will. Without them you wouldn’t be pushing your ideas to the max in your other regular shitty “im-paying-the-bills-so-make-my-fucking-logo-bigger-type-of ad”
Without Scam ads in your book no self respecting creative director will ever hire you simply on the fact that you have the lack of imagination or willingness to make your own AWARD WINNING opportunities happen for you. You’re just lazy.
And also without scam ads. Agencies would then have to fill our creative egos with ACTUAL MONEY. So, happy to work on your Shit-house brand doing the same old puns old people from the 70s used to use but PAY ME enough MONEY for me to keep my creative habits at home, such as learning how to play the guitar or testing different ways of growing my facial hair.
However, if you let me come up with my CRAZY- No copy, no “call to action” Fully Shot, Fully Retouched in all its glory by ElectricArt award-winning scam ad. You’ll be having me living happily on a minimum wage, eating Cup-O-Noodles and Camping out at my desk every night for you years on end.
So the motto of the story is
1-Stop whinging about Scam ads – you need them!
2-Judge a scam ad for what it is- a scam ad. Don’t burst a blood vessel over it.
3-Think about it this way this instead “So if I have no brief, and a limited supply of cash to produce this print ad – is this the best idea i can come up with?’
On the ad—-Yeh it has been done in the past and even better.
yeah, as if 1 CD gnawing on the fresh-meat juniors isn’t enough.
next execution: 4 vultures’ beaks barely visible through a balloon
of young creative blood.
If this is the ad wrigleys bought for their next big media spend and we see it everywhere, it’s job well fucking done.
Spot on, 4:19. AWARD School without the wit, charm or simplicity of communication.
The comments are better than the ad.
I particularly like Sam De Scamma’s take, and the headline suggestion by Anon@4.19PM.
Bubble gum ads are done to death. But I haven’t seen it done this way before. Very simple. Very scammy. I like it.
Onya Jimmy C – one to watch…
Ohhh ddb, how the London office must cringe. They produce great stuff for VW, Marmite, Harvey Nicholls and more, Sydney contributes to the global presence with one-off, scammy, seen before ads for bubble gum. I do hope the new CD’s get a chance to prove their pedigree beyond the pink bubble.
afraid the bubble has burst on scam efforts such as this…should have entered it 10 yrs ago. oops sorry some did…
reeks of ‘new zealand’…
Jesus H, the art direction is soooo Luerzer’s Archive.
Circa ’95.
Much like Steve’s fashion sense.
How the fuck did they get the camera inside the bubble?
seriously ddb?
you guys are stupid
clearly scam – hubba bubba print ads – you’re joking – just before cannes…really
A 180 x 180cm poster would have worked much better don’t you think?