Adshel reveals anti-vandalism challenge winner which hits the streets in bus shelters from today
A poster by Melbourne design student Olivia Vines has been chosen as the winner of the Adshel Anti-Vandalism Challenge and hits the streets in bus shelters nationally from today.
The competition, launched in February, called on design students across the country to create a poster campaign discouraging vandalism among 14- to 25-year-olds.
Olivia is a student at CATC Design School in Melbourne, one of Australia’s largest private vocational design schools with courses available in the fields of graphic design, interior design, multimedia and photography. As well as seeing her campaign displayed on bus shelters nationally, Olivia will receive a return air ticket to a bus shelter of her choice in any Australian city.
The judges, Three Drunk Monkeys creative director Noah Regan, 303 executive creative director Simon Langley, and Canterbury Council general manager Jim Montague chose Olivia’s submission on the strength of its clear call to action and design which is in keeping with the street environment. They also felt the poster encompassed all levels of vandalism, rather than focusing on a single aspect.
Says Regan: “The winning creative was easily the standout work. Simple and bold art direction with a catchy and direct message. It also answered the brief in the clearest and simplest way.”
Elvira Lodewick, Adshel marketing director Australia & New Zealand, added: “We believe the messaging of the campaign comes across strong without being authoritarian and is clear and direct enough to be a successful outdoor campaign on the Adshel media network.”
As part of its outdoor advertising agreements with councils around the country, Adshel provides, cleans and maintains bus shelters at no cost to the community. Unfortunately, graffiti and vandalism to bus shelters cause millions of dollars of damage each year and affect community environment. The Anti-Vandalism Challenge aims to tackle this problem with a new and inclusive approach.
Adshel has identified 200 shelter locations in Sydney and Melbourne prone to vandalism, and will put transparent decals of the Olivia’s winning poster on the shelter glass, in addition to the campaign running in other locations across the country.
9 Comments
Um. I don’t get it. It says, “Turn your back on vandalism” and then there’s a picture of a guy that looks like a vandal with his back to what looks like some vandalism. Hmmm. Nup. Still don’t get it.
teach, don’t preach. still looks nice. 20 bucks says it gets vandalised.
Can’t wait to see the comments graffiti writers scrawl over this
Anonymous, honestly, please read what you wrote. You explained the whole idea. Shame you can’t get it.
Also. Don’t judge a book by it’s cover. “Looks like a Vandal…” interesting. Thanks for the heads up, I’ll know what to look for now.
Really? What do vandals look like then 10:26? Little old ladies? 6 year old girls? Mums with prams?
I wish more of these courses taught their students to communicate, rather than just come up with a pretty picture.
Sorry if that sounds harsh, but the real world is a harsh, harsh place.
i’ve got a well paid job and i’m a vandal. some ads just NEED to get defaced.
This is pretty average, and will do nothing but make people laugh. when i saw it i wanted to write on it and i have never vandalised anything. The only thing stoping me was not having a big marker in my pocket.
Was any research done to see if this campaign would even be effective on the 18 to 25s or was it purely selected on it asthetics. Maybe people are just sick of being forced to look at rubbish companies trying to force there products down there throat. I went to the ad agency website that selected this to be the winner… and behold they have a strain of BOLD advertising campaings for crap industry that try to influence people in the usual average way of forcing it into peoples surroundings.
The new wave of marketing is more like a real and decent aproach to making society a better place. and Gen Y especially knows this. They understand its about building relationships. Creating fans of there products and doing right by people and creating an edge by actually having a better product, rather then spending the most the can on a MASSIVE BIll BOARD.
Poster Vandalism and ad vandalism is a reaction to corporate society forcing there brands in every direction we can look. This is Vandilsim…. its just paid for. At least street art and advertisment Vandalism makes a statement, and isn’t just about how much there going to make for it. Check out POSTER BOY.
BY this im not saying breaking peoples property is a good im just saying current advertising is bad….
These are everywhere in Perth and made me laugh out loud. One of the lamest and poorly thought out anti-graffiti campaigns I’ve ever seen.
“vandilisum” can be the only thing in somepeoples lifes, its the only way of them letting there feelings and emotions out. i cant even be bother typing anymore. goodluck world.