Digital agency Citrus wins new business Sunsmart and Open Universities Australia

Melbourne digital marketing agency Citrus has been appointed to new social media projects for Open Universities Australia (OUA) and Sunsmart, a program run by Cancer Council of Victoria, following competitive pitches.

SunSmart is a multi-­‐faceted program recognised for providingleadership and innovation in ultraviolet radiation (UV) protection.SunSmart aims to minimise the human cost of skin cancer in Victoria. Citrus will be developing a digital strategy for Sunsmart as well aslaunching an online campaign for Summer 2011/12, focusing on the youthmarket.

Open Universities Australia is Australia’s leading open distanceeducation organisation. For over seventeen years Open UniversitiesAustralia has opened the doors for students

undertaking online higher education or professional development. Citruswill be working with OUA on a social media campaign targeting newstudents for upcoming enrolment periods.

CEO of Citrus, Peter Noble says, “These wins recognise our expertise indeveloping strong ideas in the social media space. We are delighted tobe working with both Open Universities

Australia and the Sunsmart teams”.