Adfest 2011: Clemenger BBDO, Melbourne awarded Direct & Promo Agency of the Year

Australian agencies and production companies performed well at the final round of Lotus awards held last night at Adfest in Phuket. And throughout the festival, Clemenger BBDO, Melbourne – ECD Ant Keogh, CEO Peter Biggs and creative chairman James McGrath pictured left – have led the Aussie assault, last night awarded Direct & Promo Agency of the Year in the Special Awards ceremony.

Dentsu, Tokyo was crowned Agency of the Year; Wieden + Kennedy Tokyo was named Interactive Agency of the Year; and DDB took out Network of the Year – helped by the strong performance of DDB New Zealand and DDB Melbourne. Nike was awarded Advertiser of the Year and Phenomena Bangkok was named Film Production Company of the Year.

In the Film Lotus awards last night two Golds, 12 Silver and 32 Bronze Awards were awarded. The top prize went to JEH United for The Positive Network ‘Sorry Thailand’.

Clemenger BBDO, Melbourne won Silver for Carlton Draught ‘Slow Mo’ and Bronze for Four N’ Twenty Pies ‘Legendary Angus’; Leo Burnett Sydney won Silver for WFF ’Space Monkey’ and Bronze for the Bundaberg Rum ‘Favourable Lie’ campaign.

George Patterson Y&R Melbourne won Silver for the Boost ‘Flatmates’ campaign, as did DDB New Zealand for Lotto ‘Lucky Dog’.

JWT Sydney won Bronze for Kit Kay ‘AMP’ and Bronze for the Smarties ‘8 Colours of Fun’ campaign, JWT Melbourne won Bronze for Melbourne Writers Festival ‘Writer’s Block’.

In the Innova Lotus, only four awards were handed out, one going to Clemenger BBDO Melbourne for the Guide Dogs ‘Support Scent’ campaign. The Grande Innova was awarded to Hakuhodo Products, Tokyo for Smash ‘Born to be destroyed’.

In the 360 Lotus, only three gongs were awarded including one to Clemenger BBDO Melbourne for Sensis Yellow Pages and one to DDB New Zealand for NZ Coastguard ‘Live Rescue’.

In the Radio Lotus only two Silver and eight Bronze awards were handed out, with Silver going to DDB New Zealand for the Arts Channel ‘Rothko/Van Gogh/Pollock’ campaign.