Holler Sydney toasts success with Heineken win
Holler Sydney has been appointed as Heineken’s digital creative agency of choice in Australia following a competitive pitch.
Building on the success that Holler Sydney and Lion Nathan (LNA) have already enjoyed with award-winning campaigns including Tooheys Extra Dry, 5 Seeds, XXXX and Becks, this latest win will see the team manage the digital strategy, planning and creative implementation for all Heineken’s online communications across brand, sponsorships, mobile and social media in Australia.
Holler Sydney was selected after demonstrating an intuitiveunderstanding of Heineken and it’s positioning within the Australianalcohol market. Holler showed the ability to look outside the box toensure the most unique and effective creative solution is found.
“Thislatest win is testament to the great work Holler Sydney has producedover the last four years and we’re thrilled to have the opportunity tocreate new and exciting digital experiences for fans of Heineken inAustralia and abroad,” said Mike Hill, ECD Holler Sydney.
Heineken’sMarketing Director, Martyn Ferguson added: “We continue to be impressedwith the creative and strategic approach Holler brings to our business.They have an excellent reputation in this space and we look forward toworking with them to develop world-class work for Heineken.”
6 Comments
Congratulations Holler. Well deserved.
Wait a minute! Heineken is a part of the Lion Nathan group (in Australia). So really, this isn’t a new client, it’s just a new product from the same company. Pretty sure this “Holer” is just a one trick pony.
That’s like celebrating when you get a new client called Falcon, to go on top of your existing client Ford. Nice spin but I don’t buy it. Your PR people need to write better press releases than that.
Another solid win by holler.
They must have one of the best digital client portfolios in the Australian market?
Hey Jason: why don’t you get a life instead of making loser comments? Oh that’s right: you’re a loser. That’s what loser’s do. Loser.
@jason
I think it’s more like Droga5 announcing they’ve picked up work for Carlton Draught. Same Client as VB and all.
Thanks guys…. well most of you anyway!
To set the record straight, Heineken is not part of Lion Nathan but they do have a strategic alliance around distribution of the dutch nectar.
And no Jason, Heineken is not a new product. It’s been around for a couple of years now I think. Since 1873 in fact. It’s pretty good too. It comes in green, you can’t miss it 🙂
Thanks everyone else though. It’s going to be fun!
Mike.