Queensland gets $10m promotional push to bring back tourists following recent natural distasters
‘Nothing beats Queensland’ is the message that will be promoted to Australia and theworld as part of a joint $10 million Gillard and Bligh Government globaltourism marketing strategy.
Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh today announced details of the campaign to support the state’s $9.2 billion tourismindustry in the wake of recent natural disasters.
Bligh said the campaign would harness the unbeatable Queensland spirit to promote theState to locals, Australians and the world.”These disasters have not beaten us because nothing beats Queensland,” said Bligh. “The Nothing beats Queensland – Where Australia Shines campaignwill be one of the largest coordinated tourism marketing initiatives Australiahas ever seen.”
The campaign will include $700,000 for a global publicity blitz which will include bringingmore than 100 international and domestic travel writers, news journalists and bloggers to Queensland simultaneously in late March the single largest event ofits kind in Queensland history.
It hasn’t been disclosed which agency will be developing the campaign but speculation centres on DDB, which is Tourism Australia’s agency of record, and SapientNitro, which rolled out the award winning ‘Best Job in the World’ campaign for Tourism Queensland.
8 Comments
Let’s hope they don’t waste it on crap like they had before the flood – the State deserves better and now is the time to get it.
There’s nothing like Australia. Nothing beats Qld. DDB to do ATL. Sapient to do online and social media. Clems to keep doing what they’re doing.
Queensland priced Australians out of the market while chasing OS $$$. Now It’s too expensive for them too and they are looking south in desperation.
My GST dollars already prop up QLD enough thank you. No need for my holiday dollars.
So doing nothing beast going to Queensland? A new slogan is not a replacement for an idea. Where’s the idea?
Uh, that’s probably not the best image to make people forget about the flooding.
That just feels wrong.
“please feel sorry for us” & in the next breathe “we’re better than everyone else”.
It’s rubbish.
Will make a whole lot of politicians and tourism people feel warm and wet but will do nothing to get a bum on a bed.
Shark!