Clemenger BBDO Melbourne wins AWARD Best of Show; Saatchi Sydney named AWARD Agency of the Year; Publicis named Network of the Year
CB Exclusive – The most outstanding creative communications work in the Asia Pacific region was celebrated at the AWARD Awards tonight at Carriageworks in Sydney, the culmination of the three day festival of commercial creativity, Circus, Australia’s answer to Cannes.
The AWARD Network of the Year went to Publicis, AWARD Agency of the Year went to Saatchi & Saatchi, Sydney and Lion Nathan was proclaimed AWARD Client of The Year.
Best of Show was awarded to Clemenger BBDO Melbourne for the Guide Dogs Australia”Support Scent” campaign, which also won two Gold Pencils.
VIEW THE FULL LIST OF WINNERS:
Saatchi & Saatchi, Sydney led the agency pack in the metal stakes – not including craft – taking home 6 Silver and 15 Bronze, followed by George Patterson Y&R Melbourne with 3 Silver and 13 Bronze. In third spot was Mojo Sydney with 7 Silver and 4 Bronze, followed by DDB New Zealand with 6 Silver and 5 Bronze and Clemenger BBDO, Melbourne with 2 Gold, 2 Silver and 6 Bronze.
A total of six Gold Pencils were awarded on the night. Clemenger BBDO, Melbourne was a multiple Gold winner with its “Support Scent” for Guide Dogs Australia campaign, while Special Group Auckland won Gold for Orcon+Iggy ‘Together Incredible’, Happy Soldiers Sydney for Tontine ‘Dated Pillows’, Clemenger BBDO, Wellington for NZTA ‘Theatre Ad’ and Colenso BBDO Auckland won a Craft Gold in Animation for NZ Book Council ‘Going West’ .
Happy Soldiers won its gold in the newly created creative innovation category, awarding unexpected ideas and challenging entrants to contribute a solution that defies convention.
90 judges from across the region, under the chairmanship or Erik Vervroegen, from Goodby, Silverstein Partners San Francisco, selected the winners from the 2000+ entries.
Says Vervroegen (left): “The quality of the work was very high. If you can make it as a finalist in a show like the award awards, it means your work is very good. bronze is amazing, silver and gold are beyond amazing. Everybody was voting in the same direction, very consistent.”
Says Craig Davis (below left), AWARD chairman: “AWARD is here to champion commercial creativity, at a time when it has never been more important to business or society. I am proud of our industry and – after these last three days – am more convinced than ever about the very real contribution we have to make.”
“The AWARD Awards round of a phenomenal three days of ‘Circus’, said Daniel Leesong, CEO of The Communications Council.
“We thank all the judges for their insights and vision, and Erik for bringing his international perspective to the AWARD awards. The winners set the bar for truly inspiring and outstanding creativity. Congratulations!”
Hosted by Julia Zemiro, the night was themed on the ‘Ian is Getting Ready’ concept developed by Publicis Mojo Sydney for the 2010 AWARD Call for Entries.
This year a number of new categories were introduced including the new music video, applications, social media, environmental design, and branded content categories, with a view to reflecting how the industry’s work is evolving.
AWARD TOP 10 AGENCIES
1. Saatchi & Saatchi, Sydney – 6 Silver + 15 Bronze = 270 points
2. George Patterson Y&R, Melbourne – 3 Silver + 13 Bronze = 190 points
3. Mojo Sydney – 7 Silver + 4 Bronze = 180 points
4. DDB New Zealand – 6 Silver + 5 Bronze = 170 points
5. Clemenger BBDO, Melbourne – 2 Gold + 2 Silver + 6 Bronze = 160 points
6. Leo Burnett, Sydney – 2 Silver + 10 Bronze = 140 points
7. Special Group Auckland = 1 Gold + 4 Silver + 1 Bronze = 120 points
8. Colenso BBDO, Auckland – 4 Silver + 3 Bronze = 110 points
9. Three Drunk Monkeys, Sydney – 2 Silver + 2 Bronze = 60 points
=10. Meerkats Perth – 1 Silver + 3 Bronze = 50 points
=10. TBWA\Tequila, Auckland – 1 Silver + 3 Bronze = 50 points
Agency points: Gold – 30, Silver – 20, Bronze – 10 – not including Craft, unless agency produced.
AWARD TOP TVC PRODUCTION COMPANIES
1. Revolver – 2 Silver + 6 Bronze = 100 points
2. Exit Films – 3 Silver + 3 Bronze = 90 points
3. Plaza Films – 2 Silver, 1 Bronze = 50 points
=4. @radical.media – 1 Silver + 1 Bronze = 30 points
=4. The Sweet Shop – 1 Silver + 1 Bronze = 30 points
=6. Prodigy – 2 Bronze = 20 points
=6. The Feds – 2 Bronze = 20 points
=8. Curious – 1 Bronze = 10 points
=8. Film Construction – 1 Bronze = 10 poin
ts
TVC Production Company points: Gold – 30, Silver – 20, Bronze – 10 – awarded specifically for Craft
64 Comments
well done to all the winners – i think it’s a great and fair assessment of the year.
for me toyota was totally gold. i think burn was gold, as was the award thing.
enjoy the night have great fun and just be grateful that you work somewhere that does great work.
and then enters it
Pretty damn good 24 hours for GPY&R Melb.
Good work Ben,Jimbo,Cuz and the team.
Congratulations all.
Where can we see a full list of the what won in each category?
How does AWARD define Network of the Year? I presume if Publicis won it they are counting the Mojo, Saatchi and Leo Burnett networks (all part of Publicis) together – in which case it should be a Holding Company of the Year award. If that is the case, is BBDO, DDB and TBWA counted together as Omnicom? Likewise Y&R, JWT, Ogilvy, Grey together as WPP? Perhaps Daniel or Craig from AWARD can provide the answer to my Question and a chart of the top 5.
Jeez Lynchy, I’ve just got home at 7.30am, how the fuck did you manage to get the pics of the night on the blog so fast, and without slurring? What mobile blogging device is your weapon of choice? Hopefully I will read your answer when I get up at 7.30 tonight!
Bloody hell AWARD is tough!!! Can’t believe that so many Cannes Gold Lion winners (and a Grand Prix) – you know the campaigns I mean: Boags ‘Pure Waters’ (only for Craft?), Dry Dreams, Photochains, WWF Space Monkey, Earth FM, Sky TV ‘Rothko’, V Australia 4230LA’, MTV Exit Foundation, Picnic – got fuck-all or Bronze at Australia’s biggest show. And what’s with the Coca-Cola ‘Burn’ stuff from Mojo getting all that metal? Not to mention that Mojo ‘Ian’ campaign for AWARD itself?!!! The judging needs a good overhaul next year to get rid of the obvious local politics. Bring in unbiased overseas judges to judge metal, like they do at Axis Awards in NZ.
Someone can’t add up there. Well done clems Melbourne.
Publicis network of the year???? WTF. Brisbane no awards. Melbourne no awards (barely alive) and Auckland no awards (barely alive). How can you justify giving them network of the year?
I’m not entirely surprised.
Award has never been able to shake the politics, and stuff that the ENTIRE WORLD thinks is rather excellent is generally either completely ignored or Bronze over here.
But if you’re a Filipino or Shanghai scammer, welcome to Australia.
Much as Saatchis Sydney thoroughly deserve a turn for the better, an awful lot of great work was voted down last night. You could hear the gasps as internationally awarded work was bronzed.
So in the same year Droga5 boycotts Award, they are also a major sponsor and have their ECD chair a judging panel. Hypocritical much? God bless them.
Publicis MOJO won network of the year surely.
By my reckoning, going on the Metal handed out on the night, BBDO was Network of the Year.
For BBDO I’ve added Clemenger BBDO, Melbourne (160) + Colenso BBDO Auckland (110) + Clemenger BBDO, Wellington (40) + Clemenger BBDO Proximity Melbourne (10) = 320 points.
The Saatchi & Saatchi network would come in second: Saatchi & Saatchi Sydney (270) + Saatchi & Saatchi NZ (20) = 290 points.
The DDB network would be third: DDB New Zealand (170) + DDB Sydney (30) + DDB Melbourne (10) + Rapp/Tribal NZ (10) = 220 points.
The Y&R network would be fourth: GPY&R Melbourne (190) + GPY+R Brisbane (20) = 210 points.
The Publicis Mojo network would be fifth: Mojo Sydney (180) = 180 points.
Well as usual the CFO would be clueless. The region includes all of Asia.
If award is so hard to win metal at CB should give more points for winning in the rankings then Cannes. Oh wait it’s a local show. Award juries need to get over themselves.
Well done Saatchi’s – u scammed it up a treat once again and won.
12:10, you are right (about the region including all of Asia, not about me being clueless). I was trying to point out that AWARD has got it wrong, however you juggle the figures. Publicis is a holding company (Publicis Mojo, Saatchi, Leo Burnett), not a network (except when you’re referring to the Publicis agency network which didn’t win anything).
But I didn’t include Asia so here goes:
1. BBDO – add 40 points from BBDO Guerrero Manila = 360 points
=2. Saatchi – stays the same = 290 points
=2. Y&R – moves up from 4th with 80 points from Y&R Jakarta = 290 points
4. DDB – add 30 points from DDB China = 250 points
5. Leo Burnett come up from 6th adding 50 points from Leo Burnett Shanghai, HK/India and Leo Burnett/ARC + Leo Burnett Sydney (140) + Leo Burnett Melbourne (10) = 200 points
6. Publicis Mojo drop down a place, remain at 180 points
I’ve gotta say ‘hats off ‘ to Saatchi after navigating through some pretty rough waters last year. From what I’m hearing it’s a much happier place now. I sense a big turnaround in fortune for them this year (oh, and also continuing to cop a relentless bagging on this blog of course!).
On ya Tommo!!
Best of Show was awarded to Clemenger BBDO Melbourne for the Guide Dogs Australia “Support Scent”
12.50 you’re clueless and taking cheap shots for the sake of it.
Border Security and Tooheys Beer Economy were
legit briefs that proved incredibly bloody successful for
both clients.
Now shut it.
Maybe they should give a massive gold pencil to the agency who made the most money.
Top job by the Award team for an ace venue, fast presentation, no annoying ad repeats, and Julia Zemiro was a brilliant MC – bloody funny, sharp, didn’t bang on, and got it done in an hour.
Tremendous.
PS. Love Garth but yeah Burn.com – wtf?
1:33 aka Saatchi person.
Stop the self promotion. It’s obvious who you are.
1.33pm Saatchi’s may have turned a corner internally but they still continue with the shameless practice of work to win awards. But hey, they get away with it time after time so god to them I suppose.
Speaking of work to win awards, congratulations also to Leo’s for bigging up that Canon nonsense, a site seen and used by absolutely nobody at all apart the people in the award submission film.
Congrats Jacko and all involved at Saatchi!
Interesting that most if not all the creatives who worked on the winning Saatchi campaigns have moved on. And I mean big senior creatives (not only Steve Back). That’s a lot of creative strike power to lose in a short period of time.
I’m curious to see how Saatchi’s perform this year.
4:10, ‘Jacko’ wasn’t the only one who worked on the winning projects.
In fact, I’m fairly sure he was the writer only on one.
Credit where credit’s due hey?
Congrats,
Dave Bowman,
Pete G,
John Mac,
Vinnie Vincenzo Lagana
and the big man himself, Steve Back.
Agency of the year! Effort to be proud of.
Farce
8.26:
Considering that Leo’s simply took a social media phenomenon that’s existed on Flickr for years and slapped “EOS” on it I reckon they’ve done pretty well for themselves, can’t complain about missing out on little old AWARD.
Even the name is the same ffs.
http://www.flickr.com/groups/thephotochain/
Some of them are 5 years old.
I love how you douche bags talk like you work at Saatchi or know anything at all besides wank talk. Bless.
Talking of scammies, notice how few awards were won by Asia? Seems the crackdown on scams by D&AD, The One Show and to a lesser extent, AWARD, is having a big effect. Or it could be that Asia don’t give a toss about AWARD. Anyone know how many entries from Asia this year compared to previous years?
5:44 PM
If only it was that easy. I can promise you no one at Leo Burnett went scouring flickr groups looking for ideas to appropriate. It’s kind of sad when people can anonymously make any kind of slanderous accusation they want without any real first hand knowledge of the facts. But I guess if you are inventing fictions about people you have to be anonymous so you can avoid legal action for Defamation of Character.
Andy DiLallo
hei AdWatch, can you tell me the asian results for this cause i miss the whole show yesterday
Hey Andy, if you knew back then what you know now, that this idea had already been done before on Flickr, would you have still gone ahead with the campaign?
Sleepless at 12:16
Others have come onto the blog to express their horror when similarities have been found between their work and someone else’s.
They haven’t come out swinging with legal threats.
Go to bed.
I bet he would have had the team change the name at the very least.
‘2 b fair’, you’re absolutely correct.
I was only the writer on one of the projects; Country Border Security, along with my art director at the time, the masterful Mr Vince Lagana. Yes, credit where credit’s due indeed. I couldn’t agree more with you, so no hard feelings. We all know these awards were the result of Steve Back and Dave Bowman’s watch at the creative helm. Great result for them and all of us. I simply collected the Agency of the Year Award on behalf of a great team of people (past and present).
But ‘2 b fair’, to really give credit where credit’s due, Steve and Dave were ECD/CD of both projects. On Beer Economy: Creatives were Pete G,John Mac, James Ross-E, Neal Fairfield (Planner) Alex Carr, Chris Yong, James Tracey-Ingles, Brendo Swansborough (account team), Julia Jackson (production), the brilliant Justin Kurzel (Director) and the amazing team from Cherub. On Border Security: Creatives were Vinnie and myself, Simon Bird (Planner), Ben Court and Amy Turnbull (account team), Kate Gooden (production), Simon J (digital), then the legend that is Tim Bullock (director) and Jonathan Samway, Jules Shelton and the rest of the wonderful team from Prodigy. Not forgetting, on both campaigns, Joe Churchwood and his production team, John Foley our CEO and Nylon sound. Did I miss anyone? Possibly, I murdered a few brain cells on Friday night. Plus there’s Jules M and Saatchi design who also picked up metal…as always! Sounds like something from bloody Oscar’s night, but you did bring it up mate. And to 2 be fair to 4pm, i think they were just congratulating me personally (thanks 4pm) and ALL those involved at Saatchi.
PS, if anyone’s actually been bothered to read this far other than ‘2 be fair’,
well done to all the winners, there was some incredible stuff this year, especially the Best of Show. Genius and well deserved.
Cheers
Steve J
Where’s the full list Lynchy?
Well 1:36, maybe more people should come out swinging with legal threat and stop defamatory comments once and for all.
Andy and his team work bloody hard. It’s not fair that one anonymous, faceless person should try undo all that hard work. As we’ve seen on this blog, it only takes one comment to snow ball out of control.
Pointing out a similarity is one thing. A point blank accusation is a totally different story.
The best stuff won. Congrats to all of you. Best of Show was absolute Genius. The Golds were amazing. The silvers were less slightly amazing, which is why, hey, they get Silver? and so on and so…
Seriously. It’s an Award show and people worked their rings off all year round. And will continue to on Monday. The best stuff won. The toyotas and the CUB’s and the Cokes of this world etc. etc. are big monsterous clients. More often that not they are the product of a year long effort. They deserve everything that came to them as they’re the jobs that take everything out of you. Well fucking done! Be happy for all these guys. If you didn’t win, try harder. There’s next year. If you didn’t win, channel the anger and do something even better. That’s the true beauty of Awards they make people strive harder, the work gets better. This years angry can be Next year’s best of show. That’s the business.
Go to work Monday and get on with it. And be thankful that you’re not doing a job you hate in a factory somewhere. Onwards.
P.S. And the Canons of this world.
And to you DiLallo. You’re a champ. And anyone that knows you and knows the work you’ve done knows that you don’t do copy. I don’t think I’ve even seen you even do so much as even try and re-appropriate a youtube vid. Anyone that’s done great work can’t deal with the idea of being unoriginal. If you’re there slinging mud 5.44pm, I question whether you live by the same code buddy.
ONWARDS (take 2).
and they did work that wasn’t real and they did work that was real but won big elsewhere but not here so what gives and that Saatchi place isn’t what it used to be after so and so left and and and someone thinks they looked on youtube and copied it but they don’t think they did and now they’re calling their lawyers look, quick, they’re calling the lawyers and I knew Asia was all about scam I knew it and and and and how’s the nerve of that Droga bunch eh? wow and and more people have seen Coulson’s knob than have seen half these winners and don’t even get me started on the politics and and and gotta go mum’s here…
There were a few great things that didn’t get awarded due to jury politics. And, there were some things that were awarded cause they deserve it. Don’t get hung up on this shit. Just move on and make better work. Academy Awards are Monday. My money’s on Winter’s Bone. Yeeha!
I missed the Droga 5 boycott business. What went on there?
Geez, how hard is it for ‘Award’ to post a full list of all the winners?
Congratulations to all involved over at Saatchi’s. It sounds like it was a tough year however they still managed to produce the best work. It’s a real reflection of the great talent in the building.
Well deserved and about time they got some good news.
Cheers
Jez
If the Tooheys stuff was so successful why did the client (who by the way won an award themselves) fire them????
I read it all Jacko; well said… keep doing great work!
Can we have a link to the IAN opening video. Funny.
Couldn’t agree more, Andy. So many comments on here are defaming the very companies that people should want to work for. I’m sure an IP address can be traced back to an agency where its management would be only too happy to hand over Mr or Mrs Anonymous if legal action was threatened.
Support Scent is a truly magnificent idea. Huge.
I hadn’t heard of it until the AWARD results though. (I’m not questioning it btw)
Has it taken off or is it just starting. Surely it will be big.
I think the ads are very straight and it’s the overall idea that’s great. But hey.
Droga’s boycott was a pre-emptive move to save face as they would have won fuck all. Would have been lucky to get a finalist.
AWARD. Same bunfight since 1979.
“If only it was that easy. I can promise you no one at Leo Burnett went scouring flickr groups looking for ideas to appropriate. It’s kind of sad when people can anonymously make any kind of slanderous accusation they want without any real first hand knowledge of the facts. But I guess if you are inventing fictions about people you have to be anonymous so you can avoid legal action for Defamation of Character.
Andy DiLallo.”
Andy,
If you don’t like anonymous commentary on your work, then maybe don’t use Campaign Brief as a vehicle to PR yourself. It’s not some massive revelation that people are going to make controversial remarks from behind the smoke screen of anonymous is it? You have been here before, right?
If you play in the street, you might get hit by a car.
@10:12
I hear North Korean agencies are hiring at the moment. Sounds like you’d fit right in there.
Why (officially) did Droga boycott? Anyone know?
Hi Jeremy.
Based on brief forays into ‘Defamation of Character’ laws, an individual or corporation is believed to have suffered defamation if the statement is made with no evidence to the contrary.
In fact, defence against a defamation lawsuit means producing evidence to back up your statement to prove that it was made in good faith and a reasonable belief that it is, in fact, true.
Therefore, when an individual makes a claim that an idea has been, perchance, produced before and can physically prove their claim through – a website, a newspaper article, a YouTube clip etc – they have a good chance of winning. In fact, the onus is on the company or individual to prove, in court, that the statement has absolutely no grounds. Very tough if the average person might see similarity between the two pieces.
So, in summary, if I call someone a thief but have no grounds to back it up other than an opinion – that’s defamation or libel.
If I can prove that the statement is backed up by even the most basic research leading to an opinion – that’s a defence.
Just so we all know….
The full results are on the CB Asia blog
There is no way on this earth that Leos would knowingly rip off an idea and use the SAME NAME.
It’s a coincidence. It happens. Move on.
Jeezus, you lot are fucking boring.
Do some work.
@1:15
There are two issues here. One is whether a piece of work has been done before.
The second is whether it had been seen by the person who is accused of copying it. If there is no way to prove that they had seen the piece of work that they are accused of reproducing, then you haven’t proved that they’ve copied it.
If they’ve never seen the original piece of work, then any similarity is likely to be a coincidence.
So you are defaming their character by falsely accusing them of intentionally plagiarising an idea.
1:15, I like the cut of your jib. If this was tested in a court, in front of a judge – who has no inside feel for the ad industry and its nuances – and two pieces of work looked ostensibly identical, like any reasonable person, he/she would in all likelihood form the view that plagiarism has occurred. Defamation suit dismissed.
Dear Bloggers,
If a piece of music is judged to be a copy of another piece of music it’s called passing-off/plagiarism REGARDLESS of whether its creator has heard the original or not.
Quasi lawyer from Dubbo.
5.44pm. twat.
19.2 billion web pages were indexed by Yahoo as of August 2005. I’d hate to think how many were indexed by google at the time the guys came up with this idea. And the author of this work, Michael Canning? Yep, he is most certainly a hack, he’s never come up with an original idea ever. Oh wait… Wasnt he named ‘Creativity-online’s’ most awarded creative in the world last year?
I think I’d prefer to give him the benefit of the doubt, I mean considering his book (Lynx jet, project 696, Earth Hour (v2.0), WWF space monkey, and that’s just the biggest stuff). Come the fuck on, the guy is all time. And all class.