Despite being manufactured in Asia since 2007, Blundstone continues to trade on its Tasmanian heritage, launching new TVC via AJF Partnership
February 25 2011, 7:45 am | | 19 Comments
A new spot for Blundstone boots from AJF Partnership, Melbourneshows the boots are tough on the outside, but soft on the inside.
19 Comments
umm…
is it just me, or does every AJF ad pretty much use the same creative technique – brand spokesperson talking direct to camera?
So, Blundstones give you deformed baby feet? Let me at ’em.
Feels awkward
Was that a Tassie Devil at the end?
I can’t remember the last time I saw an ad for Blundstone. Pretty good way to return.
I reckon the target market will be thinking more “deformed foot” than “baby foot”.
A house style’s borderline acceptable if it’s fresh and entertaining – think Crispin, Cliff Freeman back in the day, even Clems…. but everything that comes out of AJF feels the same as the last one… only even more boring.
I like it. Take away the AJF name in the PR caption and suddenly people see the ad, not the ad agency. It seems a few bloggers have it in for AJF. I wonder if they’re the same people who couldn’t get jobs there?
ergh, deformed feet.
Hey, is that the same Blundstone that shut down their Tasmanian manufacturing operation, outsourced all the jobs to China, and sacked all their longstanding loyal employees? About four years ago I think.
Fucking cheek trading off their Tasmanian heritage if you ask me.
Given where the boots are made, I like the subtle link between the ‘deformed feet’ and the old Chinese cultural tradition of ‘foot binding’. Nice touch, guys.
1:51 PM, exactly. fuck em’. that’s false adverting. pass.
Too many ideas in this ad. They really should have decided on one and thrown the others out or devoted single-minded ads to them. That way, the baby foot wouldn’t have come across as deformed or gone almost unnoticed, the Tassie devil/cat substitute wouldn’t have made the talent seem weird & eccentric rather than rugged & practical, and the rugged geography and changeable weather…well, that’s another strategy, and the ‘made in Tasmania for yonks’, well that’s a whole other direction again, and possibly risky. Particularly if 1:51’s information is correct. A bit of discipline required from the planner and CD. A wise man once said said to me when as a young CD I complained that clients tried to force too much stuff into every ad ” Some people think advertising is a process of addition, but ireallyt’s a process of subtraction.’ At the risk of being called patronising, I’ll share that little gem with the kids who did this in the hope they take as much from it as I once did.
Really average pay off. Disturbing not funny.
12.02 is your name Andrew?
just bad. not well done at all.
I didn’t get the foot thing either. I just thought he had strange, white, fat feet.
Isn’t is amazing that agencies can continuously turn out below average, boring tripe and yet still make shit loads of cash. And here I was thinking the secret to financial success in advertsing was good work.
2:50. All depends on what you consider good work. It’s a 5/10 at best for me, but I’m sure the client loves it.