Melissa Peters resigns ECD gig at Lowe Sydney to devote more time to her successful online mag
CB Exclusive – After 18 months at Lowe, executive creative director Melissa Peters – who took over the Sydney ECD gig in August last year after the short-lived tenure of Mike Barnwell – has resigned to devote more time to her online magazine lovebento.com.au. Long standing Lowe creative director Chris Hunter will head the creative department while Peters’ replacement is found.
“I am moving into a creative consulting role focused on digital, where I see there is still a big gap in Australia. My online magazine lovebento.com.au has rapidly become more successful and I will continue to lead this growth and launch more exciting digital projects this year,” said Peters.
“Melissa has helped continue our outstanding track record of innovation in the digital space and we thank her for the real contribution she has made over the past years,” said Lowe chief executive, Stephen Pearson.
“Lowe has an exceptional record of producing great creative work and we will be looking for someone who can help us continue with that”, he said.
17 Comments
hot boss! Come work for us.
How ever you dress it up, that was never going to work
Good luck Chris. A tough gig for anyone, let alone at LOWE.
Time for The Hamedog to step up bro, phfffffff!
Nothing great has been created at Lowe since Dejan and co. left.
Yeah Grievous … get in there!
Good move leaving Lowe Melissa. You’re in good company and i’m sure you’ll go on to do brilliant things.
So Dave Johnson left, they got rid of that really good guy from South Africa and now Melissa has left. Hmmm, I wonder what the real problem there is?
Who would want to work for them?
I hear that the strategy director has also moved on… that place is a basket case. Everyone who was anyone has left. SOS – bail you remaining souls before it’s too late.
Another female exec departs advertising.
love bento needs a redesign and someone needs to have a long hard look a usability.
Leaving to work on her website? Really?
I just had a quick look at it, 10:14, and yes, redesigning it so you’d actually want to read it would be a full-time job.
it’s sad what’s happened to Lowe. It had so much potential.
Ewwwww it’s side-scrolling… yep needs a major overhaul
With the kind of work they’re currently doing, they can probably run the place without a creative director.
Which is the bigger basket-case, Lowe or Mojo?