Eminem spruiks his hometown and Chrysler
February 8 2011, 1:57 pm | | 4 Comments
Eminem stars in this Chrysler Super Bowl spot from Wieden+Kennedy, Portland that celebrates the Motor City.
Eminem stars in this Chrysler Super Bowl spot from Wieden+Kennedy, Portland that celebrates the Motor City.
4 Comments
Eminem also featured in a spot for Lipton Brisk – and the whole idea in the ad is why he doesn’t do ads.
Surely having two spots, for two brands in the Super Bowl makes it a little hard for me to dodge the sellout tag.
Here is the brisk spot:
http://www.youtube.com/watch?v=1DHo8fYFsd0
Feeling this one, but… five Writers?
I like “imported from Detroit” but that’s the end of my love
Brave strategy, but it doesn’t leave me wanting or own or drive the car. Or even interested in it.
Perhaps it will resonate better with the US public though, who may feel like giving Chrysler a sympathy f***.
It may go down well with (what remains of) the Chrysler workforce, and (what remains of) the Detroit community. Perhaps that was the idea.