Crocs take centre court to launch Optus’ free live streaming of Australian Open via M&C Saatchi
January 19 2011, 7:12 pm | | 21 Comments
Two huge Crocs duke it out on centre court as part of a tactical campaign by M&C Saatchi Sydney for Optus. The spot launches Optus’ free live streaming of Network Seven’s coverage of Australia’s Grand Slam tournament.
21 Comments
Hehe. I saw that on telly last night.
Give them their dues, they’re consistent, well made and look like they were a laugh to make.
I want to know how they sold it in.
Fun spot.
What a pile of Croc…
Seeing as the only other big brand to do sport sponsorship over the last few weeks had the KFC colonel replacing the Ashes urn with a chicken drumstick, this not only stands out, it actually understands and seems to quite like the sport it’s sitting with. Well done.
Croc is right!
Optus do lacoste, another sponsor of the Open….
First heard about this from a non-advertisng type who was in awe of it. That’s what it’s all about, kids.
I’ve made a few of these (!!) and the quality of those Crocs is pretty amazing. I’d go as far as say they’re completely photorealistic. Kudos.
I’m confused as to why they had to use a flying fox or squirrel as the tennis ball? It seems unnecessary and it promotes cruelty to animals. Perhaps next time Optus can screen an ad featuring “quokka soccer”
Well, considering that Pixar have shown the last few Optus spots to their staff – I think M&C can be pretty happy with how they’re going.
That’s a great spot. It’s the old,” Love the ad,love the product “, advertising that unfortunately we don’t see enough of these days.
It’s a sugar glider, 9:44. Nevertheless, I totally agree with your point. Creatively, it’s awkward AND it does send the wrong message – especially using such a threatened species.
Well made and entertaining waste of time.
9.44 & 11.31
Give yourselves an uppercut.
Nice job. I only wish it was longer and had better VO talent.
Would’ve been better as an ad for Gatorade.
Gatorade the fund-raiser of course, 3:06.
People know i work in advertising and they keep coming up to me and telling me about this Optus ad they hate with two crocs playing tennis with a sugar glider..personally i don’t care one way or another.
5:20
Yeah! ‘Cos, Cos, like there’s all these great ads on at the moment and this is like, the SHITTEST one! And why can’t all ads be like that funny musical one for that insurance company? Or, or The GOOD GUYS! My girlfriend fucking LOVES that one! Oh, and what about the KFC ones! They’re so FUNNY! Oh, and that car one.
But THIS one, THIS ONE IS THE WORST.
I HATE IT
Where’s my friend who I know works in advertising? I need to TELL HIM.
TELL him how much I HATE IT.
Oh I love Award School students.
7:22 Might want to reduce your coffee intake
Totally agree OPtus have finally gone too far. This is completely inapropriate use of wildlife – so disrespectful, Optus’ forte for sure but this is crazy!