Vodafone brings ‘Double Rainbow’ guy Paul ‘Bear’ Vasquez to NZ to launch Double Back offer
January 18 2011, 11:49 am | | 9 Comments
To launch Vodafone’s new Double Back offer, the company, via agency Colenso BBDO, brought the king of doubles Paul ‘Bear’ Vasquez, (creator of YouTube sensation ‘Double Rainbow’) to New Zealand and sent him on a journey of doubles discovery.
9 Comments
As far as taking a Meme that teens love online to something that works off-line, this is a pretty attempt. Still waiting to see a real non media backed viral idea that actually turns into a Meme.
it’s a tone better than Microsoft’s attempt http://www.youtube.com/watch?v=8jXz7NrfzsI
Really like this, it’s irreverent and silly
The pic looks like Ricky Gervais finishing off his Golden Globes gig.
The guy makes a clown of himself on acid and then gets an ad campaign? The Earth is over.
That spot neatly magnifies the incomprehensibility of the offer.
It’s funny – better than anything from our Australian telco’s
Is anyone else getting tired of seeing run of the mill vodafone spots from Colenso?
It’s always the same formula.
1. See something on the internet.
2. Change the logo.
3. Send it to CB blog
Wake me up when they do something I haven’t seen on ffffound or funnyordie
who cares. this is cool.
And another meme bites the dust.