Ted Horton’s Big Red agency takes Coles’ advertising account from DDB Melbourne
December 20 2010, 3:43 pm | | 33 Comments
Simon Canning reports exclusively in The Australian that Ted Horton’s Melbourne-based agency Big Red has won sole creative duties on the Coles account from DDB.
The win, which is effective March, comes after the supermarket giant revealed it would take much of its advertising activities in house.
The move has not come as too much of a surprise as Horton has been in creative charge of Coles since earlier this year.
33 Comments
Ta daaaaaaaaaaahhhhhhhhhhhh!
Can we have a current photo please? He hasn’t looked that young for years!
Can’t wait for some more giant finger pointing ads. Thanks Ted for ingraining the most annoying jingle ever into my memory.
There’s no way he’s going to get that website finished now…
No matter how old he looks, Booker will always look years older.
Isn’t it rather amazing that one of the country’s largest advertisers no longer feels it needs a big agency?
same photographer as sean cummins?
Good on him. So few people in advertising have even one hundredth of the wisdom that resides in that gnarled old head.
Down Down Boom.
Isn’t Big Red owned by DDB anyway?
Who said your dead in the game after 55.
Merry Xmas, Ted.
Read the blogs people. One comment is about a Coles jingle, another talks about Down Down and another is all about the red finger. That’s good old fashioned advertising and guess what, IT STILL WORKS!
DDBOOM
Schaudenfraude is FUN
@ 11:31
Very FUN indeed.
Ted, you’ve done it again – and good luck to you for having that amazing consumer insight that the average Australian family isn’t as absorbed in, and consumed by, advertising as the industry itself is.
Coles has another brand leader on its shelf.
GG
Actually ‘Schadenfreude’ is fun. I’m currently taking pleasure from your unfortunate spelling misfortune.
The line, ‘At Coles, it all counts” was a chance to see Coles arise from the coles and have the mood and sell of Tesco.
Ted killed it.
And he’s making Curtis Stone sound cheap too.
No, I don’t work at DDB.
10:54 Ted didn’t kill the line, Coles did.
Ok cool 10.45, apologies to Ted.
So, Coles are just more stupid than I thought.
This is a creative blog.
A creative now owns the relationship with one of the biggest advertisers in the country.
No GAD in between. No MD. No CEO. No holding company or shareholders.
Just a creative and a client with a lot of money to spend.
It’s what all of us should aspire to.
Merry Xmas, Ted.
A creative owns the relationship with Coles?
Fuck me, get real, Coles owns Ted. He’s on staff .
Get real Career Path.
Wrong 4:22
Coles have appointed Big Red. He’s not on staff.
Call Coles and ask for yourself.
If Ted’s recent work on the brand is indicative of things to come then, well, it sucks balls. The bar has been lowered.
4.43 …is that you Ted?
Yet again the ‘other blog’ has closed comments ‘for legal reasons’ on this topic.
Perhaps Campaign Brief could give them some lessons on being useful. It seems that as soon as anything gets interesting they close it, or worse still edit it.
Am I the only one who thinks if they can’t do it well why don’t they just fuck off and stop using up bytes?
Looks like Ted’s mantra of ‘just give the clients what they want’ has paid off. Well done.
If you bang your head against a brick wall, all you get is a sore head. Ted figured it out years ago. As we used to say at McCanns, “Never try to teach a pig to sing. It wastes your time and it annoys the pig.” Yet we tried anyway.
Well done Ted, enjoy your Christmas ham.
Thank goodness Ted’s just got new business, I thought maybe he was another one that had died. I’ll send the book Ted! I shop at Coles. Now.
I thought the big red hands and the ‘tadaaah’ hard to swallow, but you’ve excelled yourself now by hiring an aged pop singer who can’t even sing in tune with the backing track! Thank god for the ‘mute’ button……..
Why is it that Curtis Stone Celebrity Chef??? doesn’t know how the word AUSTRALIA is pronounced….its not that difficult to include the “L” when saying it. It maybe a generational thing as I have heard Cathy Freeman also have trouble with the same word. If you can’t get the name of your country right can you have any credibility with the product you are being paid to push.
Congrat’s on the Coles account Ted.You are the grand poo-bah of advertising!Speaking of which,I used to work for Mattingly in Richmond.Has he since gone to that great big power point presentation in the sky?!
I wanted to find out whether you have checked out (you probably have already!) the work of William Kentridge.I think you and Mische would love his paintings.I think his work is brilliant.Would be keen to hear your considered opinion.
All the best for now
Kind Regards
Jeff
Theres a new Great Lion in town!!