Krispy Kreme creates Oprah-branded doughnuts
December 15 2010, 12:54 pm | | 3 Comments
Yesterday Banjo took advantage of Oprah’s Sydney visit to do a tactical promo for new client Krispy Kreme doughnuts handing out specially branded Oprah donuts and running banners welcoming the talk show queen to Sydney. The brand was in administration but is now back – and it wants the world (and Oprah) to know it.
Banjo’s ongoing Free Krispy Kreme promotion to give away six free doughnuts to everyone living in Brisbane, Sydney and Melbourne has seen over 66,500 vouchers downloaded so far from freekrispykremes.com.au – that’s 400,000 doughnuts!
3 Comments
Oprah is a good choice for KK!
That makes 66,000 people trialing KK’s for free only to realize they are junk.
Stay indoors, watch more telly, and eat more doughnuts. Is this the message Australia wants to give? Thanks Krispy Kreme.