Lifelounge, Melbourne creates the search for The Schweppes Alchemist

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Schweppes_4.jpgLifelounge Melbourne has created the Schweppes Alchemist, an interactive promotion for Schweppes Australia.

People can battle it out to become the Alchemist by creating their favourite mixed drink in the Schweppes Virtual Bar, a fully stocked and interactive online bar. Finished drinks are posted to Facebook and Twitter to garner popular support.

The winner of Schweppes Alchemist – decided by the public and a panel of experts – will embark on the ultimate mixology tour, a $70,000 trip to seven of the best bars, in seven of the most amazing cities on earth. VIEW THE SITE