Bashful wins Lend Lease and yd

Creative and strategic agency, Bashful, has been announced as the selected creative agency for both Lend Lease’s Retail and men’s apparel brand yd. 

Lend Lease, one of theworld’s leading property solutions providers, will focus on developing strategic and creative work for the company’sAustralian portfolio of retail assets nationally – spanning across 15 shoppingcentre. 

Pictured L-R is Bashful’s creative director Emil Vrisakis and founder Simon Bookallil.

Bashful won the account based on its  launch of the Lend Lease managed MidCity Style Space in Sydney and Bashful’s recent campaign for the Lend Lease retail gift card program.

Bashful director, SimonBookallil (pictured) says: “The Lend Lease and yd. wins are testament to Bashful’soffering. Expanding our relationship with Lend Lease shows their belief in usand working across 15 centres will be an exciting challenge. yd. offers us agreat opportunity to do some strong creative work and we look forward to thatchallenge as well.”

Men’s apparel brand yd. appointedBashful as their creative agency following a four way competitive pitch. One ofthe first pieces of work will see Bashful develop their 2011 Autumn/Wintermulti channel campaign. yd. was established in 1995 and has 92 stores acrossAustralia and NZ.

Bashful is a creative and strategicagency focusing on youth and popular culture marketing, located in Surry Hills.The company’s aim is to be provocateurs of popular culture, focusing on the’big idea’ and then executing this through specialist partner agencies.  

These new clients join Bashful’sdiverse industry portfolio including: Van Heusen,Contiki, Jacqui E, Mid CityStyle Space, Bloch, Wrangler, Goldwell and Zimmermann.