JWT Sydney unveils Asia Pacific campaign for Smirnoff Vodka with Manchester United link

JWT Sydney, the lead creative agency, has in partnership with Collider, Animal Logic and Nylon, promoted Smirnoff vodka’s unique collaboration with Manchester United via a major new campaign that will run throughout the Asia Pacific region.

“We needed a big visual idea that would communicate across all markets and get a whisky drinking region thinking about Smirnoff,” said JWT Sydney ECD, Angus Hennah.

VIEW THE SPOT

The relationship between Smirnoff vodka and Manchester United providesa powerful platform for both brands and the forthcoming campaignreflects the partnership of the No.1 brands by demonstrating Smirnoffvodka’s extraordinary purity via an epic video featuring three covetedstars: Rio Ferdinand, Ryan Giggs and Ji-Sung Park.

JWT Sydney’s first campaign for Smirnoff vodka will launch across theAsia Pacific region this month and the video, “Purified”, which iscentral to the campaign will articulate the vodka brands puritycredentials in an engaging and entertaining way for the fans ofSmirnoff and Manchester United. The film will be available to viewthrough popular digital channels in Asia.

The unique brief to unite the world’s number one premium vodka and theworld’s number one football team required a talented pool ofprofessional from across the globe. Daniel Askill of Collider shot thecommercial in Manchester over four days, the visual effects werehandled by Animal Logic and Nylon studios created the music.

“The concept featured a surreal yet flawless football game that isplayed both under water, and above. The shoot and various aspects ofthe game were entirely composed using 3D pre- visualisation, to ensureall the elements worked together before commencing the actual shoot,”said Daniel Askill from Collider.

Internationally awarded Animal Logic from Sydney was tasked to createthe new world of purity through visually stunning water effects and thetranslucent Smirnoff branded ball. The final cut is a testament to thecreative talent in the studio.

Nylon sound designer Simon Lister and composer Blair Joscelyne workedtogether on the intense sounds. Commenting on his use of sound effects,Simon remarks, “The soundtrack we created for the spot needed to blowyou away. The spot shows a lot of impacts and hits of the ball amongthe players, and as they were playing the game in water, we used waterexplosions and water sound effects to reinforce the action on screen.”

“Manchester United has a huge following and really resonates with ourSmirnoff fans in Asia. We are excited to create a dynamic and engagingnew campaign for our consumers to interact and take part in,” addedIngrid Tatham, Smirnoff Regional Brand Director.