Holden launches iQ test with a Series II Calais-V Sedan prize for most popular social networker
Facebook friendships are set to be tested this summer with the launch of Holden’s online iQ test.
The test, which supports the launch of new Series II Commodore, puts participants through their paces in a number of intelligence challenges including memory and spatial recall games and general knowledge.
Once the test is completed, users are given a Holden-iQ score which they can share with friends and followers via Facebook and Twitter and issue an ‘intelligence challenge’ to
their online contacts.
In a game of chance, not skill, one lucky participant will also win anew Series II Calais-V Sedan when they enter the draw online. Playerswith the largest social networks will stand the best chance of winning- every friend they challenge gets them an extra entry into the draw.
Holden’s Director – Marketing, Philip Brook says while the test will be fun, it will also
generate healthy rivalries amongst friends.
“The new touch-screen Holden-iQ system is a major feature of the new Series II
Commodore – it’s the most advanced infotainment package from Holden and rivals many
of the systems in prestige vehicles,” he said.
“Just as Holden-iQ makes Commodore clever, we wanted to extend that theme online –
so we’re offering Australians the opportunity to show their friends howclever they are and no doubt create some healthy competition in theprocess!”
The Holden-iQ system is highly intuitive and features a large colourtouch-screen, optional Satellite Navigation with live traffic updates(standard on SS-V, Calais-V, Caprice and Caprice-V), enhancedBluetooth® and full iPod® compatibility. All models from Berlinaupwards include the ability to rip and store up to 15 CDs to aninternal flash-drive.
In addition to Holden’s own iQ test, Holden is the major partner ofChannel 9’s upcoming National IQ Test which will air live on 9November. The show will be hosted by Eddie McGuire featuring six teams- WAGs, trendies, entrepreneurs, sports fanatics, Generation Y andimpersonators.
To join the conversation on the Holden-iQ test, visit www.facebook.com/holdenaustralia
5 Comments
It’s just like the Swedish Armed Forces recruiting campaign (which won at Cannes) on a smaller budget – http://forsvar.fileflat.com/english/
What a load of rubbish. You’re just manipulating and using people to spread your advertising. I’m sure if there was no car to win, nobody would enter. How will it drive sales? Will you publish the numbers, effectiveness, etc… of this campaign?
Are there any questions about buying a gas guzzler in this day and age? Or a car that belongs in the last century?
I think you have been watching Blade Runner too much- machines and computers are not intuitive- yet!
Ventur, at no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.
Awesome! Touchscreen. What an innovation. Almost as cutting edge as the crap promotion you’re trying to sell it with. Still, bogans will like it. And once they’ve proven they’re smarter than their wives, they can give them a good beating.
Hahaha Waaaaaaaaa Bugger off ya tool Ventur.! Sook Sook.
Hay u bogan yeah u the last post get a life ya ford-skin, Go hit yourself!! hahaha
Holdens are Awsome! And Ya know it! Ya Freak!