Spring Fever hits Adshel bus shelters

This week commuters will be treated to a much needed respite from the cold, compliments of Spring Valley who’ll be bringing that ‘Spring’ feeling to the streets of Sydney and Melbourne via the Adshel network. The campaign, which launched on TV in September, includes a number of Adshel Create technologies and sampling complimented by a targeted heavyweight poster campaign.

The campaign, created by George Patterson Y&R, Melbourne and media via Carat, will be up until mid-October and is integrated with TV, Cinema, Print and Online.

With the objective of brightening the average workday and bringing commuters closer to nature, Spring Valley hopes to create a positive ‘springtime’ experience for commuters aged 25-34. Shelters will be used to support the proposition ‘Spring Valley is Where Spring comes from’ and prompt users to engage online via a Facebook page.  

Adshel Create shelters will be dressed up with blooming flowers and plants, butterflies and lush grass floor decals as well as a bright Wrap across the entire shelter. A Sound station will be fitted into the main panel set to project ambient sounds of a bubbling river, chirping birds and buzzing bees to really set the scene. Commuters will be invited to engage with the shelter by pressing a button to hear the feel good tunes.  

In addition to the shelters, Media V has been engaged to sample the juice at key journey to work destinations. Adshel have worked closely with Media V to ensure consistency between the Adshel iconic shelters and the scooter Mobilites.