Celebrity photographer Daniela Federici in Sydney to shoot JWT campaign for Schick
New York based photographer/director DanielaFederici has been commissioned to conceptualise and shoot a key 360 project forSchick Australia created by JWT Sydney.
The project will be shot this week in Sydneyand is a collaboration between Schick, JWT Sydney, Federici and LookProductions. The shoot is designed to create stunning black and white cinematicimages for online video content and print for the Schick Quattro for Women Trim Style.
The campaign focuses on “Celebrating inner confidence”.
“Federici is famous for shooting LaPerla, Paspley and international celebrities such as Liz Hurley, Penelope Cruzand Catherine Zeta Jones to name a very few, so she was the perfect choice tocapture confident Australian women,” says Angus Hennah, JWT Sydney ECD.
Five everyday Australian women from around the country were selected via a competition and will arrive in Sydney this week to start their journey. For five days, these confident women will be taken through preparation for the big shoot, in which they will pose in lingerie in public spaces around Sydney.
The reveal occurs on November 1st through online media, social media and print.
“It’s a unique and exciting opportunity for Daniela and LOOK to collaborate with JWT to create some stunning images and content for print and online ” says Guy Venables – EP at LOOK. “The shoot is certainly unique and one of the largest projects of its kind being shot in Sydney right now.”
4 Comments
With so many talented Australian photographers with plenty of celeb experience it’s sad they had to fly in someone from overseas. The shots had better be special.
She’s a Melbourne chick. She’s done very well and welcome back.
Hey 5D, I just knew before I opened the comments that someone was going to make the exact comment you just did. Jingoistic, narrowed minded and predictable. If you took away all the overseas people in the industry in Australia there wouldn’t be much of an industry left. Do you think creative people in London complain when someone uses an American or French photographer over there? I think not. I know of more than a few celebrity Australian photographers in L.A., should American agencies stop using them and stick with home grown talent too? Grow up.
Is it just me or does “we’re hiring a good photographer to do a campaign for us” smack of an agency with nothing much to report?