Don’t miss Gruen Transfer tonight on ABC1 – The Pitch: convince Aussies to drop all other footie codes in order to win the Soccer World Cup
THE GRUEN TRANSFER
EPISODE 9: WED 8 SEPT AT 9PM ON ABC1, THURS 9 SEPT AT 8.30PM ON ABC2
In Episode 9, Wil Anderson, Todd Sampson and Russel Howcroft are joined by Jane Caro and – for the first time on Gruen – the CEO of BMF, Jeremy Nicholas.
The Pitch: Sense Advertising (Melbourne) vs 12:20 (Sydney)
One Code. A campaign to convince Australians that in order to win theround-ball World Cup (and Aussies do like a sporting trophy) we shouldsurrender support for all football codes … except soccer.
How Do You Sell? – Religion
Atheism’s on the rise onAustralia. In fact, religion appears to be a brand under threat. Yetfew of its branches seem to advertise. Or do they? This week’s TheGruen Transfer rounds up religious ads both local and global, from thedeeply spiritual to the deeply disturbing.
Ad Crunch – Harvey Norman vs Kogan
We love a good ad stoush. Last month online retailer Kogan, the new kidon the flat screen block, booked ad space during Channel Seven’s BenCousins documentary. It wanted to run an ad that took clear aim atHarvey Norman. Seven ultimately refused to broadcast it.
Was it all just a marketing stunt? And does the discussion we had tohave make The Gruen Transfer part of its strategy too? The paneldiscusses the ins and outs of the campaign, and Harvey Norman’sresponse.
3 Comments
The winning ad was the winning ad.
Back to ad people trying to be comedians.
The ads to convince people to support soccer over other football codes were silly and made no attempt at all to do what they were asked to do.
You don’t convince someone to play or support soccer by making fun of soccer.
And if you wanted humour, there was plenty available in pointing out how minor the other football codes are compared to soccer. A scandal because a League club paid its players a few hundred thousand over the salary cap? Harry Kewell makes more than the whole Storm team!
@12.33
So you’re saying that belittling the other codes will suddenly get their supporters behind soccer?