MOVIE EXTRA toughens up

MOVIE EXTRA, a

Movie Network Channel broadcast on Foxtel/Austar has a tough new look.

Entertainment marketing agency, Tactic, created the work in collaboration with  Movie Network. A strategic shift to differentiate the portfolio of Movie NetworkChannels’ brands has seen MOVIE EXTRA evolve into a ‘fully loaded’offering, catering for those who love a bit of grunt with their TVviewing. Action, Drama, Aussie icon series and special events all liveon the new-look EXTRA.

Tactic started off with the development of the tagline, Fully Loaded. This gave us a solid creative direction for the channel IDs which are sexy, slick and well, loaded. Responsible for Creative Direction, Production, Post-Production, and partnering with Plasma for Sound Design, Tactic were pumped to have the opportunity to work on this project which also included the development of all channel branding elements, print design and a selection of guitar thrashing original music tracks.

“Macho, ballsy, aggressive, sexy and seductive…just some of the words we used to describe what our new MOVIE EXTRA IDs needed to be. And of course we wanted high-end production values to step us up to a new level of slickness for the channel. To say we achieved it is an understatement. This sequence of 4 IDs along with the rest of the new branding package for MOVIE EXTRA sits high in the extensive list of Tactic’s finest work for Movie Network Channels.” says Peter Jenetsky Marketing Director of Movie Network Channels.

Check out the Movie Extra channel IDs:

Casino ID

Catch the guys from Tactic in action in the ‘behind the scenes’ clip here