Optus and M&C Saatchi Sydney leaps through sound barrier with supersonic broadband
Optus has gone to air with a campaign to launch the extensive upgrade to its network that has resulted in broadband speeds up to four times faster.
Created by M&C Saatchi, Sydney, the fully integrated campaign uses a deer galloping through a forest to illustrate the much-improved broadband speeds now possible on the Optus network.
VIEW THE COMMERCIAL:
The online component www.optus.com.au/supersonic features alighthearted yet graphic demonstration of the much-improved broadbandspeeds now available, again using the deer. In one half of a splitscreen a deer is running at current broadband speeds against asupersonic deer racing in another frame. The supersonic deer eventually crashes through the confines of his frame to leave the other gasping for breath.
The campaign will roll out with TV, print, digital and radio executions.
Client: Optus
Client Lead: Nicole Gadd, Marketing Manager, Optus
Creative: M&C Saatchi, Sydney
ECD: Ben Welsh
Creative Group Head: Phil Leece
Art Director: Nick Bonney
Creative Workflow: Mary Morrell
Group Account Director: Nick Russo
Account Director: Tara Goh
Account Manager: Karlee Weatherstone
Planner: Colin Jowell
Producer. Priscilla Stratton
Digital Designers: Christos Roussos and Benji Chen
Developers: Ken Mikuni and Joseph Tan
Design Head: Penn Li and Simon Maggs
TV Production: Tash Johnson/Loren August
Production Company: Fuel
Media: MPG
26 Comments
Ugh. The sound barrier was broken in the 1940’s.
“Supersonic” was last used as cool slang in that gayfest Top Gun back in 1986.
The internet is significantly faster than the speed of sound and always has been, even when we were on 28k modems.
The only place this is actually useful is in the forest. There is no broadband in the forest so I can see why we need the deer. But the deer is not carrying anything I want. At least let him be bringing me a pizza or something. I don’t want an empty handed deer turning up at my campfire at 800 miles per hour. He’s just going to be pissed off when I send him back to get my pizza.
Bad deer. Bad.
I am 12 and what is this?
Before you criticize this ad or the people responsible you should walk a mile in their shoes. That way, when you criticize them, you’re a mile away and you have their shoes.
Saw the ad on air. Actually decided to call Optus and sign up. Not available in my street. Fail.
Huh? I thought the fibre-optic NBN was still underconsruction.
I love how the Creative Workflow person gets a credit. They must be earning their money with all that new business and no new creatives.
Not quite as fast as a rabbit, genetically modified and bred with a panther with turbines attached…
Exactly right 9.06. This is a shite rip off of com cast
This is what your ad should look like:
http://www.youtube.com/watch?v=PYAOLKSAaBM
This reeks of bullshit. I have Optus cable. I actually want to know more.
But the ad tells me nothing other than “roolly roolly quick”. (“4 x times current speeds” which are pretty shit. I have a data transfer meter on my menu bar and mostly data comes in at around 10–55KB/s on the web. On cable in metro Melbourne with Optusnet.)
So I go to the website. The website tells me nothing. Not a single spec. Not a solitary number. Nothing. And no prices. Just “roolly roolly quick”. The product may actually be great but the promotion of it makes me deeply — and probably unfairly — suspect that it is bullshit. But neither the ad nor the website will persuade me to enquire further.
Have you ever rung Optus? Would you ever do it again unless you had to?
PS: I really think the ad is lame. A fucking running deer. Yup. Caught in a bind, weren’t ya? Couldn’t use a sloth, that would have too truthful — had to compare “already fast” to “faster”. Jesus.
It’s nice. The public will like it.
Oh Deer, Comcast…
Commmmmmmmmmmmmmmcaaaaaaaaaaaaaaaaassssssssssssssssttttttttttttttt
Surely the creatives on Camcast should be credited here also. It’s a poor imitation of their work though. Was this one of those situations where the client saw the Camcast ad and said I want you to make the same ad for me? Surely the agency couldn’t have come up with an idea so similar and take it to the client? Either way, shame on you. Waayyyyyy too similar and for the product.
Look away.
Now look back at me.
ComCast is the ad you wish your ad looked like.
s.h.i.t. a.d.
‘like to the coments above’. esp comcast one!
i remember i saw this ad in a billboard at the M4 and i was like wtf? deer, australia, internet? waste of my retina cells!
What the hell is in it for the customer Bruda? i think this was creatives was watching top gun in the rainforest or sumin…
A FLYING PIG will work better than this! if you want that animal motif goin on.
What the fuck is Julia Gillard banging on about then?
We can save our $ billions. On yar Optus.
That’s an awful lot of people needed to turn the brief of faster broadband into an animal running faster. Congratulations – well and truly justifying your salaries.
Bambi on Red Bull
Comments 1 and 3 – best laugh I’ve had all day. Thank you.
Avatar was Dances With Wolves. People still spent US$2.37Billion dollars watching it.
Comment 3 just recycled an old joke, so no credit there I’m afraid.
Although it is rather apt, given the ad in question.
Oh dear. Goodby’s would be pissing themselves at this.
Sorry, Comcast was funny. And first.
Yeah, and Comcast was conceived overseas.
So rather than take the piss and moan on a blog at the level of creative produced here in Australia, why don’t you pull your finger out and write something original.
I have 10:18. See below.
Poodleberry.
comparing to whalesong, this one’s style does not really align with that theme….but i guess.a cheetah is much more elegant than a deer for the ‘supersonic’ speed, is it only because deer can run with ‘noise’? c’m thing hard, it can be better that.