Floor Ads now in 1,000 liquor stores
Shopper media network TorchMedia has introduced its Floor format into 1,000 BWS and Woolworths Liquor stores nationally. The Floor advertising is the same successful format used in Woolworths stores, and is positioned in front of the relevant product, at shelf or fridge. Foster’s Fifth Leg is one of the first advertisers to use the new Floor format.
“The addition of Floor is the perfect complement to the digital screen and radio network already in place at BWS stores,” said Cameron Baxter, Sales Director at TorchMedia. “The new formats offer liquor brands a greater presence, to build brands and influence the shopper’s decision at the moment of purchase.”
The TorchMedia liquor channel – the largest liquor media portfolio in Australia – offers advertisers the ability to influence more than 10 million shopper transactions every month.
18 Comments
Floor ads are great.
They allow you to accurately target people who shuffle slowly through shopping centres, supermarkets and bottleshops, staring at the ground with their chins tucked into their chests, so as to avoid eye-contact with others.
Perfect for talking directly to addicts, the homeless, and shoplifters.
was about to say the same thing, well said.
Good to see advertising has hit a new low
LOMAH Studios did that with Vodka O about 4 years ago.
Now we need some ceiling ads for people who are trying to avoid looking at the floor ads.
Nice if you don’t mind your product constantly looking scuffed and dirty.
Genius 11.23
it would be cool to put a mirror in one of them and have the ad on it for a razor
“for those hard to reach places”
I’m going to enjoy walking in my dogs poop and wiping on that crap.
11:22, I don’t think they were trying to say they’re the first, I saw one about 15 years ago, and welcome mats are another way around it.
They now offer it in major bottle shops, something which has traditionally been very expensive, and it’s good news to our ears.
@9:25
I’d give you 10 for exuberance, but you haven’t really thought that through, have you?
What about one that looks like a pool of spew?
Who the fuck is LOMAH studio?
Sounds gay.
11:35pm you sound like the type of person who doesn’t know much.
I thought this blog was about innovation…
ahhh fuck. I’m changing careers, anything would be better than this fringe fucking business!
Like most modern entrepreneurs it only takes 1% inspiration and 99% masturbation.
11:35, I’ve been in this business for around 15 years and have never heard of a place called Lomah Studio either. I do however object to your discrimination against poofters, backdoor bandits or fags. It’s unnecessary.