JWT creates 3D online driving simulation
July 27 2010, 7:55 am | | 1 Comment
JWT Melbourne has created a 3D online driving simulation for young drivers preparing to sit the Learner Permit Test in Victoria. The new simulation by JWT for VicRoads follows last year’s use of world-first gaming technology by JWT when creating the CityGT iPhone App for VicRoads which allowed young drivers to experience the dire consequences of talking on the phone while driving. JWT’s City GT campaign won a Gold Clio in May.
Client: VicRoads
Agency: JWT Melbourne
JWT Creative team: Richard Muntz (ECD) and Nick Child
Director of Digital: Daniel King
Production: Millipede Creative Development and Next Studios
1 Comment
I tried this out and it’s fantastic as a deterrent…everytime you crash as punishment it plays that God awful “what about me” AMMI jingle.