The Gruen pitch: JWC and The Works challenged to sell compulsory euthanasia for the over 80s
July 21 2010, 9:45 pm | | 8 Comments
On The Gruen Transfer (ABC1) each week two ad agencies are pitted against each other and challenged with selling the unsellable. Tonight it was Sydney agencies The Works versus Jack Watts Currie. The brief: As the nation greys and our superannuation burden goes into the red, Gruen asked for a campaign to make Australians see the value of compulsory euthanasia for the over 80s. VIEW THE SEGMENT AND VOTE
8 Comments
well done to kev and all at the works bloody good fun col
After seeing these, I want to be euthanised. Now. Very effective.
Proving to the punters yet again that our industry will decline no brief whatsoever, no matter how noxious or loathsome, as long as there is the slimmest prospect of loot or glory attached. Great PR. Thanks.
Totally agree 9:41,
I know that it’s meant to be in jest but I’d love to see an agency have the balls to go on air, sit face to face with the hosts and be real and say to the client:
I’m afraid that we have fundamental difference of opinion with the purpose of your product and as an agency we decline to offer our services for your cause. We wish you well in the search for an agency however, should you reach market with such a proposal, we have already contacted other like minded production facilities, media companies and supporters and will in fact do our best to make sure your venture is exposed for the utter nonsense that it is and ultimately fail.
We have already created this TVC
Cut the Will, “Ok folks, lets check out what they came up with”
Roll tape
Thank you for your time and good luck with your search for an agency.
When will we realise that this segment specifically totally re-enforces the public perception that we will pull our pants down for anything.
P
Oh ye paragons of virtue! So great to have such leaders in morality working in our midst!
The Gruen Transfer educates the general public about advertising, and the pitch segment shows them that anything can be sold in, given a rational argument. It’s not actually a campaign to sell in the idea. Did you get confused?
It must be tiring fighting on behalf of us all, so why not step down from ye pedestools and take a deep breath. You deserve it!
Oh, the mind boggles at what, exactly a “pedestool” could be.
A walking turd, perhaps?
Great work from both agencies. Glad they took a more serious approach than is usual in the Pitch segment. I had enough of all those Pitch gags.
9:38,
“It’s not actually a campaign to sell in the idea. Did you get confused?”
It seems I am a little confused, glad you set things straight. I thought we in advertising use our skills applying pragmatic product truths and insights mixed with creative strategic delivery to sell the idea / brand to a purchaser. I thought that this is what makes us a valuable industry.
I now see how fantastic we look when we apply all our collective minds on such utter nonsense and how by applying that same thinking to insulting, degrading and offensive products, really elevates our standing in the community.
Thank you for the correction.