Maurice Blackburn spot looks good on paper
The latest TVCs to come out of Anifex show how anything can beanimated. SMART in Melbourne team up with Anifex to create a series offour Stop Motion TVCs for Maurice Blackburn. The animation was donesolely with Paper.
They were however, very challenging in a number of unique ways. The style of the TVCs took a distinctive spin on Stop Motion Animation by using folding paper to create the action. The paper animates, origami style to create objects and people to tell the stories.
With no use of CG, Anifex Director Michael Cusack decided to do as much as possible actually using origami techniques rather than using film trickery to create the paper characters such as a carer, a family of four, a wheelchair and a house, complete with tree in the garden.
Says Cusack: “It was a real challenge animating paper and trying to keep it looking and behaving like real origami. It proved to be very difficult indeed, but the end result was terrific and well worth the effort. When you look at the commercial it has a certain quality of movement which we wouldn’t have been able to achieve without folding the paper properly”
The TVC’s are being aired in Victoria, ACT, NSW and Queensland.
3 Comments
makes something a little boring emotional and compelling, although it is a little derivative.
Technique and production: Very good.
Ad: Incomprehensible.
Strategy: Is there one?
Looks like one of those ads where someone saw a nifty technique and thought, “Ooh, I’d like to use that” and applied it to the first brief that came along.
This is my piece of paper.