Fernwood the key to feeling foxy
UPDATED TO INCLUDE THE TVC: Following on from the launch of the ‘Be a Fox without Botox’ billboard campaign in 2009 (below), Fernwood, via agency Fiona Leeming & Associates, will release a new 30 sec TVC on Sunday that features women dancing to upbeat music and colourful graphics to project the confident and vibrant Fernwood women.
Says Fernwood national brand marketing manager: “Last year’s billboardcampaign resonated with women of all ages and we recognised this asbeing an appropriate time to introduce ‘foxy’ to a more emotive mediumthat clearly portrayed our key message of confident women, rather thanjust inferring it.”
Ms Rooke said the TVC also aims to encourage women to ‘forget fakefads’ and weight loss gimmicks and to embrace the Fernwood philosophyof adopting a healthy balanced diet and regular exercise.
Executive creative director Fiona Leeming says that the new campaign’The Key To Feeling Foxy’ is all about attitude: “It sends a strong,positive, upbeat message that our health clubs are places where womencan get together, have fun and get fit,” Ms Leeming said.
The 30 sec TV starts 11 July and will run nationally to coincide with Fernwood’s ‘No Joining Fee’ retail offer.
Client: Fernwood
National Marketing Manager: Helen Rooke
Agency: Fiona Leeming & Associates
Creatives: Fiona Leeming, Isabella Thomson
Agency Producer: Jill Wheeler
Director: Marcelle Lunam
Production Company: Engine
Producer: Amelia Pavlov
Sound: Phil Kenihan
38 Comments
I’m sorry, but as a wise man once wrote on here, you’ve just smeared an ad in blood and thrown it into the bear’s cage.
It’s not even award-school level.
Sorry, but the bears are on the way.
Can you institute some kind of quality control to this blog Lynchy? So many BS press releases and wallpaper pieces of advertising up here lately.
You wouldn’t publish this crap in the CB mag so why put it up here – it’s meant to be about the work isn’t it?
Makes sense to me. Hope the spot lives up to it.
“…features women dancing to upbeat music and colourful graphics to project the confident and vibrant Fernwood women”.
they can’t be serious posting this….surely?
Guys… It’s Wednesday afternoon and procrastination has once again settled across the creative departments from Hobart to Port Douglas.
You really should have submitted the TVC – then we could have all said something nice about the talent you chose (and how far away they are from the reality that greets you in a sweat-infested, hormonally-charged female lair that is Fernwood).
Meanwhile, we’ll superimpose our suits’ faces on the Redtube feeds (sigh).
Has this suddenly become a design-based blog?
So why post this with no link to the ad so we can all see it in its full glory for ourselves? And if Fiona Leeming is the ECD of the agency so creatively named after her good self, does that mean there’s a CD and multiple creative teams working there also?
I tried Googling this ‘Agency’ and couldn’t even find a website. Her Linkedin page described her as an ‘Independent advertising professional’ working in the ‘Design Industry’. No mention of advertising or an agency.
Sounds like the Bonds ads
Cringe
this is highly embarrassing…..
reckon the team must be trying to work out how they can send this link to the client to show how fabulous and newsworthy their PR efforts are, but also hide the comments section!
you’re all meanies
Shitwood
this is not B&T, fuck off with this shit. Lynchy????
Does it for me, I’m joining Fernwood
What? No blokes allowed? Fuck me Fernwood and Fiona, Executive person.
You reckon Fiona Leeming will be posting any more work on the CB Blog?
It’d be nice to hear the ‘agency’ defend the ad.
Post the ad, Lynchey.
The gym for women, who want to look like men.
I saw the ad on channel 9 on sunday daytime and liked it .. and I don’t think any of the women on the ad look at all like men .. bringing sexy back to Fernwood )))
Strong women, great music, what’s not to like. Seems a lot of guys out there are threatened by women with muscles. Fiona Leeming you rock.
* tumble weeds *
looks like MC Music Factory vid from the 90s.
http://www.youtube.com/watch?v=N2VQQEoWlTg
I’ve walked and driven past many Fernwood gyms
and I have never seen any birds walking in or out of them that look that hot
thats my only criticism
Now that I can see it – what are you all whinging about. it’ll cut through the rest of the anal periscoped stuff that’s currently on-air. Fuck sake.
It’s a terrible ad, but Kev, take it easy mate. It’s only an ad and while it’s shite there’s little need for that sort of carry on.
I have to say this ad is chubby material. Love the muscles on the girls, let me at them! The Chubster.
Chicks with muscles make me feel firm
What’s the artist & title of the latino flavoured track used in the ad?
Whats the track you use in this ad? Or is it an original track you’ve done?
Cheers,
Av
Who is the georgeous dark haired girl oin the add. She is hot. Tell us a little about her
Who is that dark haired girl, WOW!!!!
Ye bro who’s the dark haired girl with the hektik body?
Who’s the dark haired girl DAMN!
Be still my beating hand.
Fuck me, there’s alot of nerds writing comments…all i wanna know is who da hell is that sexy arse fox moving her stuff on that ad????
By the look of anonymous and his comments plus obsession withvgirl in add foxy
He has issues
And simply by the way he says he drives past the gym looking
He’s a sick creep please for that girls sake don’t anyone tell him who she is
Poor thing
Mate come see me at the local police station ok
I’ll find a room we can talk in alright
It’s called a charge room for people like you stalking is an offence
I know who the mum is your talking about and ill see to it she knows who you are
The dark haired girl is hot as – NO DOUBT!!!
SSgt Edwards is jealous!
The dark haired girl’s name is Amy Giles and the two other girls in the commercial are Sol Walkling and Mary-Anne Halpin
Ha ha what a clown idiot old sarge edwards is ,oh its gold , the delicious brunette is a hard core babe ?????