Australia picks up 44 Lions at Cannes 2010 – celebrates second best year ever
Contrary to a report by one blogger in Sydney who claimed it was a poor year for OZ, Australia had its second best year ever at the 2010 Cannes Lions, picking up a total of 44 Lions, just behind last year’s record-breaking tally of 45 Lions where it was ranked sixth in the world. New Zealand won a total of 25 Lions.
The official Country Tally is still being worked out, but hopefully Australia will be well within the top 10 this year.
Among Australia’s winners was a Grand Prix for Media picked up by Leo Burnett Sydney for Canon ‘EOS Photochains’, which helped the agency win Media Agency of the Year (not included in Lions tally).
LeoBurnett Sydney was Australia’s top performing agency at Cannes 2010,also winning two Gold, four Silver and three Bronze. Saatchi &Saatchi Sydney also put in an impressive performance with five GoldLions, all for its Toyota 4WD’s ‘Nothing Soft gets in’ campaign, as well as two Bronze. Clemenger BBDO Melbourne won one Gold, three Silver and one Bronze.
Droga5 Sydney put in its best Cannes performance yet, with two Gold,one Silver and one Bronze Lion. This includes Gold, Silver and Bronze for V Australia’s ‘4320 LA/SYD’ and a Gold Lion in Film for Fosters VB ‘Regulars’.
George Patterson Y&R Melbourne alsodid well, picking up one Gold, Silver and Bronze Lion. Meerkats Perth, Starcom Melbourne and Three Drunk Monkeys each won two Silver Lions.
BMF Sydney and DDB Sydney won two Bronze Lions. Colman Rasic Sydney, Publicis Mojo (Film Craft awarded to Revolver) and George Patterson Y&R Brisbane each won a Silver Lion and JWT Melbourne and US Sydney each won a Bronze Lion.
Special Group Auckland picked up the Grand Prix in Direct for Orcon Broadband, ‘Orcon + Iggy Pop’, which also won a Gold in Direct and two Bronze Lions in Promo. Colenso BBDO Auckland was New Zealand’s top performer with three Gold Lions, four Silver and three Bronze.
CANNES AUSTRALIAN WINNERS BY AGENCY
LEO BURNETT SYDNEY
1. Grand Prix, Media, Canon ‘EOS Photochains’
2. Gold Lion, Film, WWF ‘Monkey’.
3. Gold Lion, Direct, Canon EOS ‘Photochains’
4. Silver Lion, Direct, Canon EOS ‘Photochains’
5. Silver Lion, Radio, WWF ‘Earth FM’
6. Silver Lion, Promo, Canon EOS ‘Photochains’
7. Silver Lion, PR, Canon EOS ‘Photochains’
8. Bronze Lion, Radio, Bundaberg ‘Groceries’
9. Bronze Lion, Direct, Canon EOS ‘Photochains’
10. Bronze Lion, Direct, Canon ‘Photo5’
SAATCHI & SAATCHI SYDNEY
11. Gold Lion, Direct, Toyota 4WD ‘Nothing Soft gets in’
12. Gold Lion, Direct, Toyota 4WD ‘Nothing Soft gets in’
13. Gold Lion, Direct, Toyota 4WD ‘Nothing Soft gets in’
14. Gold Lion, Promo, Toyota 4WD ‘Nothing soft gets in’ campaign
15. Gold Lion, Promo, Toyota 4WD ‘Nothing soft gets in’ campaign
16. Bronze Lion, Film, Lion Nathan’s Toohey’s New campaign ‘Nana’ and ‘SMS’
17. Bronze Lion, Integrated, Tooheys ‘Beer Economy’
CLEMENGER BBDO MELBOURNE
18. Gold Lion, Direct, Guide Dogs Australia ‘Support Scent’
19. Silver Lion, Radio, Chum campaign ‘Car Ride’, ‘Fetch’ and ‘Mail Main’
20. Silver Lion, Promo, Guide Dogs Australia ‘Support Scent’
21. Silver Lion, Integrated, Guide Dogs Australia ‘Support Scent’
22. Bronze Lion, Promo, Mars Chocolate M&M’s ‘Bare All’
DROGA5 SYDNEY
23. Gold Lion, Film, Fosters VB ‘Regulars’
24. Gold Lion, Direct, V Australia ‘4320 LA/SYD’
25. Silver Lion, Direct, V Australia ‘4320 LA/SYD’
26. Bronze Lion, Cyber, V Australia’s ‘4320 LA/SYD’
GEORGE PATTERSON Y&R MELBOURNE
27. Gold Lion, Media, Cadbury Picnic ‘It’s no Picnic’
28. Silver Lion, Direct, Picnic ‘It’s no picnic’
29. Bronze Lion, Outdoor, Defence Force Recruitment campaign for the Royal Australian Navy ‘Frigate’, ‘Submarine’, ‘Transport’
MEERKATS PERTH
30. Silver Lion, Film, HBF campaign ‘Working Less’ and ‘How it used to be’
31. Silver Lion, Radio, HBF campaign ‘Chaos’, ‘Sound of nothing’ and ‘Your Passenger’
STARCOM MELBOURNE
32. Silver Lion, Media, Mars ‘Pedigree Adoption Drive’
33. Silver Lion, Media, Mars ‘Pedigree Adoption Drive’
THREE DRUNK MONKEYS, SYDNEY
34. Silver Lion, Direct, The Cancer Council ‘Sun Sound’
35. Silver Lion, PR, The Cancer Council ‘Sun Sound’
BMF SYDNEY
36. Bronze Lion, Direct, Tooheys Extra Dry ‘Six beers of separation’
37. Bronze Lion, Promo, Meat and Livestock Australia ‘Lambassador’
DDB SYDNEY
38. Bronze Lion, Direct, AWARD ‘Call for Entries’
39. Bronze Lion, Radio, McDonald’s Grand Angus Burger campaign ‘Buses’, ‘Waitress’, ‘Valet’
COLMAN RASIC SYDNEY
40. Silver Lion, FILM, MTV Exit Foundation ‘Goodnight, Travel Well’
PUBLICIS MOJO SYDNEY
41. Silver Lion, Film Craft, James Boag’s Pure Lager ‘The Island’
GEORGE PATTERSON Y&R BRISBANE
42. Silver Lion, Design, Asia Pacific Breweries ‘Beer Coasters’
JWT MELBOURNE
43. Bronze Lion, Outdoor, Australian Childhood Foundation ‘Invisible’
US SYDNEY
44. Bronze Lion, Luxbet Footy Tipping Competition ‘Lions vs Kangaroos’
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15 Comments
CB in Cannes, you must have your facts wrong, the 2nd best year ever?
According to on report in Sydney: “It was a poor year for Australia”
Lynchy, who should we believe?
Personally, I would believe the people who actually went.
Nice work Leos, smashed it. Again.
Well done Canning, awesome news. 9 lions last year, 10 this year. You’re kicking ass mate.
awesome effort all.
Hey Lynchy, can you do a list of the best performing Aus/NZ creatives at Cannes this year?
It would be nice to know how they are.
I think you’ll find Canning has an art director who contributed as much, if not more to the wins. Well done Kieran Antill.
Was about to say the same thing. Kieran is a legend and huge force behind all of this work along with Michael and of course Andy, Jay and the rest of the agency. Well done to all of them.
Well done to all. What a year.
Congratulations to Saatchis too. Massive haul.
Great to see Droga5 winning for the VB and V Australia work, congratulations.
I was expecting 6 beers of seperation to win a bit more.
I wasn’t. Reality TV shouldn’t win awards.
Watch the Nothing Soft Gets In movie here:
http://www.canneslions.com/work/direct/entry.cfm?entryid=21933&award=2
Interesting viewing.
Great video!
well done canning. I still love your TED and lynxjet work as well.. great 5 years for you buddy