Damian’s Cannes Diary – part one
Damian Royce, creative director of Clemenger BBDO Melbourne, isrepresenting Australia on the Cyber jury.He’s just finished day one of judging and writes exclusively forCampaign Brief, the only Australian trade press in Cannes this year.Other Aussie and Kiwi jurors will be contributing exclusively to the CBBlog over the next 10 days, so make sure you check in daily, hourly,every minute…
Day 1 kicked off and we all realised the task ahead of us. Not because of the quantity of the entries we need to judge (over 2600 entries, up 18%, etc), more due to the fact that with many of the online pieces requiring heavy downloads, half our judging time has so far been spent staring at website loading screens. With this being the case, perhaps the organisers should introduce a ‘Best Loading Bar’ award next year, just to make it worthwhile for everyone.
Aside from the constant wait to interact with the ideas, the first dayof judging went surprisingly quick. Out of the categories I’ve judgedso far, I have already witnessed a couple of standout pieces, which isgreat to see so early on.
As always, each year there are trends and already we are seeing a fewideas that consist of doing something with social network profiles, bytaking content from your facebook and twitter feeds and turning theminto something. Like a type of new car you should buy. Or a shoe…
As day 1 discussion about the work concluded, the great thing is thateveryone seems to be focused on finding the big ideas and not gettingcaught up in the technology, or case study movies that feature bigemotive soundtracks (E.G ‘The Final Countdown’ by Europe) to make theideas seem bigger. Only the loading bars…
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