The World Chant – Let’s all play some football
UPDATED (to include the TVC): Last week SBS, via agency US, Sydney, launched the biggest component of its World Cup marketing campaign during the FIFA World Cup opening ceremony – a new three-minute TVC that celebrates cultural and linguistic diversity featuring football fans from around the world.
This is one of the largest multilingual, multiplatform campaigns ever to run in Australia, with the multilingual TVC featuring nine languages, to be broadcast across SBS’s two television channels and online.
On SBS Radio, the multilingual chant will also run across the ninelanguage programs featured in the TVC, and cut down versions will runacross all language programs.
The three-minute TVC leads SBS’s World Cup excitement campaign thatwill broadcast for the entire event. Leading with the words “One World,One Game … Let’s all play some football…” It focuses on the world’sbiggest football fans from across the globe, singing about theirexcitement for the game of football.
SBS Director of Marketing Jacquie Riddell said: “SBS’s approach to theWorld Cup is unique in a media environment cluttered by brandscapitalising on World Cup Fever with high kick visuals and superstarplayer endorsements.
“We’ve taken the human approach, telling the reals stories of thegame’s real-life supporters from each of the 32 qualifying teams. Thisunique approach by the official World Cup broadcaster breeds realexcitement for audiences.”
The multilingual campaign also highlights the importance of SBS as theofficial broadcaster. No other broadcaster in the world delivers thein-language football content to audiences that SBS does.
SBS’s will deliver the following 2010 FIFA World Cup content from tonight:
64 matches live across two channels
24/7 coverage online
56 matches broadcast in HD
15 matches in 3D
Live streaming and highlights on Optus 3G mobile
Football commentary in 11 languages, simulcast on radio
English language commentary by Australia’s most respected football commentary team, live from South Africa.
The world’s most watched sporting event, the 2010 FIFA World Cup airstonight from 10pm and concludes with the Grand Final on Monday July12th.
9 Comments
Cannes video submission:
“We made a TV spot, but we did it in 9 completely different languages that ran on everyday regular TV stations. We also did this in print, digital, DM, radio, outdoor and experiential.
It was one of the largest multilingual, multiplatform campaigns ever to run in Australia.
Hey it could still be good, I just cant believe the PR has set you up for the most unique campaign ever.
Those fucking vuvuzelas.
Yawn. Let’s go play in the traffic. A huge opportunity missed.
Works much better like this http://bit.ly/96AkkC
Wasted opportunity. Oh, well there is always next year, i mean the next year after that, sorry the year after that….no wait then another two more years???????? Yep, a big, big, big, big, big waste!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Why do people think this is a wasted opportunity? Would you mind saying why you think it’s such a ‘waste’ or are you incapable? I think it’s awesome – really captures the spirit of the event, can’t get the tune out of my head now ….!
i agree with anonymous (the previous one).
Its a catchy song that is far more “on the ball” than watching something such as those “football boot” brand ads with Rooney, ronaldinho etc
I agree, if you’re going to go to the trouble of posting a comment stating that it’s a waste please elaborate……..the word I’d use is inspiring.
I love it, would like to know more about the plan & story behind it.
Catchy tune and the best way to get the word FOOTBALL accepted as the name for the sport played with the round ball.
(one of the ways, SBS has been doing a good job avoiding the sissy s-word for ages now)
If only they would show it a bit more often inits entirety on TV.
Oh, well, found it on YouTube, happier now.
As far as I’m concerned, let’s keep it for 2014!