Leo Burnett’s ‘Clive, Age 5’ campaign hits Adshel
A new Leo Burnett campaign sees Canon hit Adshel for the first time this month promoting their range of creative PIXMA printers.
The multi burst campaign titled ‘Clive, Age 5’ showcases the artwork produced by a 5 year old child with a Canon PIXMA under the tagline “Why print when you can PIXMA.”
Canon’s objectives included driving brand awareness of PIXMA, demonstrating the versatility of creative projects PIXMA can deliver and to bring an engaging campaign to the target audience that lives in the real world, not just on paper. Adshel provided a flexible solution that best executed on these objectives, given the medium and audience requirements.
To capture the attention of the target market, the first burst of the campaign included an eye catching Wrap made out of artwork produced by Clive. The Wrap included three custom made showcase boxes displaying a gallery of other artwork by the young artist imposed onto CD’s, T-shirts and paper, demonstrating the versatility of the PIXMA printer.
The second burst of activity commenced last week, with the Wraps and the three mini showcase boxes being replaced with a larger showcase box containing more of Clive’s artwork.
The campaign was made possible by Leo Burnett, Mediacom and Adshel and targeted creative parents over the age of 35 with young children at home. The campaign can be seen nationally on Adshel until the 23rd of May and is supported with TV and online activity.
14 Comments
The other day I struck up a conversation with a stranger in a cafe. When the talk turned to advertising, she brightly nominated this campaign as one she liked.
Trouble was, she thought it was for Epson.
Product shot. line- Prints well. Advertising is such a bull shit isn’t it?
Saw a metrolite.
It’s didn’t say anything to me. Just lots of prints and a product name.
Go figure.
Was the adshel printed on a Pixma? That would have been impressive, this is not.
This is just technicolour ejaculation.
Saw this the other day. Personally thought it was boring and vague. Don’t think anyone will understand it.
White type on yellow background..FAIL
This is drivel and will no doubt win a Cannes Titanium.
I liked it. Clive’s a funny name for a five-year old, though.
Clive is definitely not the name of a real five year old in 2010. What are his other mates called? Don and Alan?
Don, Alan and Clive are awesome names for 5-year-olds. I would love to meet a gang of 5-year-olds named Don, Alan and Clive. Imagine how hilarious their antics would be? Hilarious. The next 5-year-old I meet whose name is not Don, Alan or Clive is going to get a clip over the ear.
wasn’t clive an orangutan?
he was funny.
‘Clyde’ was the beer-guzzling, hard-punching orangutan alongside Clint Eastwood in the lowbrow 1978 film, Every Which Way But Loose. Clyde’s real name was ‘Manis’ and he lived in Vegas. For the equally bad sequel, Any Which Way You Can, another, younger, orang was used to play ‘Clyde’. And, in an attempt to make him more docile during the filming, a trainer used an axe handle off set to administer what would turn out to be a fatal beating. Hooray for Hollywood, huh?
anyone know the name of the song playing in the background?