Fenton | Stephens, Melbourne launches ‘I can do that*’ ad campaign to promote volunteering
Fenton | Stephens Advertising, Melbourne has launched a new campaign for the Victorian Government, Department of Planning and Community Development. The I can do that* campaign, includes three 30# TVC’s and is supported by both metro and regional press, outdoor, 45″ cinema and a website.
VIEW THE COMMERCIALS:
The campaign aims to broaden the perspective of what activities areconsidered volunteering while still paying homage to more than amillion people who volunteer every year – contributing around $10billion dollars or 8% of GSP (Gross State Product) to Victoria’seconomy annually.
A key challenge identified in research was to remove stereotype stigmasthe word ‘volunteering’ has with the youth segment of society and tohelp people realise that the skills and passion they already have canbe used to help others through volunteering.
The TVC will be broadcast state-wide in a 4 week burst as well asfeaturing in local Leader newspapers, a number of rural press and inbus and train stations. The 45# edit of the TVC kicks off in cinemasfrom the 20th May.
Creative Director: Alex Fenton
Creative Team: Alex Fenton & Campbell Smith
Account Executive: Amy Stephens
Producer: Lisa Ramsey
Production Co: The Guild
Director: Craig MacLean
Producer: Helene Nicol
Line Producer: Simone Adamson
DoP: Wayne Aistrope
Post Production : MRPPP
Editor: Tim Parrington
17 Comments
That’s the Lavender logo!
I think the professionals call it an asterisk
@ 9:51 — um, no the lavender logo is an “asterisk” which happens to be used in this ad.
Which happens to be a wallpaper magazine thingy!
…which also looks like a cat’s bum.
There was a very, very prominent recent Australian government campaign for Climate Change that said “I can do that..”
Just saying.
And an asterisk also happens to be used when there’s a caveat, which in latin means “let the buyer beware.” Any ideas why an ad agency would put that by their logo?
5:03pm
Not to be a stickler amoung blog-trolls but I think you’re referring to the Latin phrase “Caveat Emptor”.
“Caveat” is Latin for “beware” as in, “Beware of looking like a jerkoff when pretending to be smarter than you are”. Thank God for “Anonymous” huh?
As for the article, I’m just happy that one of adlands dwindling stock of nice guys has gone and started his own shop.I hope Tim Hall does the same.
@ 5:03
Erm, think that one went right over your head I’m afraid.
@7:10
Surely with such a wealth of knowledge in Latin you can afford to lash out on one lousy little apostrophe for “adland’s”.
Yes, the irony.
Hey 7:10, I think you’ll find that the comment you are referring to, was questioning the agency Lavender* and why they would put a caveat beside their brand name. Strange indeed.
Typo in the article headline
Boy, it’s getting a tiny in here.
Punctuation comedy.
Zing!
@nota bene
Comment of the week.
@7.10
pwned.
7.10, “Beware of looking like a jerkoff when pretending to be smarter than you are”.
“Amoung”?
Comeuppance.
Can someone tell me is there 3 or 4 boys in this photo? If I look hard enough I think I see a fourth on the floor, if so that kid looks totally shunned out.