Ad legends Jeff Goodby and Rich Silverstein to receive Clio Lifetime Achievement Award

The CLIO Awards will present Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of Goodby, Silverstein & Partners, with the Lifetime Achievement Award during the 51st annual CLIO Awards in New York City. The CLIO Lifetime Achievement Award, one of the most prestigious honors in the industry, recognizes the outstanding and ongoing contribution of individuals who lead the industry.

Adweek recognized the San Francisco-based Omnicom shop as “Agency of the Decade” in its “Best of the 2000s” feature last December. GS&P’s breakthrough work for clients like Nintendo (“Wario Land: Shake It!”), Sprint (“The Now Network”) and Doritos (“Hotel 626”) has won the agency the highest accolades from the creative industry, including “Digital Agency of the Year” at Cannes, and the first “Interactive Agency of the Year” at The One Show, both in 2009.

“I am particularly honored to be receiving this recognition not onlywhile I’m still alive, but still working every day,” said Goodby. “Iwant to thank everyone at CLIO and also thank Rich, who has made me dothings over and over until they actually got pretty good.”

Fast Company recognized GS&P as one of the top 10 most innovativecompanies (by industry) last month, noting its award-winning work forthe Comcast “Rabbit” spot, and the new additions to its roster ofclients, including eBay and Yahoo. In 2009 alone, GS&P won fourEffie Awards, two D&AD Yellow Pencils, 11 Cannes Lions, four WebbyAwards and was also inducted into the CLIO Awards Hall of Fame for theCalifornia Milk Processor Board’s “Got milk?” spot titled “Aaron Burr.”

“When Jeff and I worked for Hal Riney we won our first CLIO,” saidSilverstein. “It was for the Oakland A’s ‘Billy Ball’ campaign and itwas the most meaningful award we’ve ever won.”

GS&P is also applauded for its successful integration of digitalarts into its longtime and enviable legacy of compelling storytelling.In 2007, GS&P competed against the world’s leading agencies anddesign studios, adding more than $2 billion in new business billings,including Hyundai and Sprint.