SBS relaunches ‘The World Game’ website
SBS, supported by a campaign from US Sydney, has relaunched Australia’s number one football website, The World Game, which promises a raft of new and exciting content.
From today, The World Game site has evolved and will feature live match scores, results, fixtures and tables; the most comprehensive stats centre of any football site in Australia; match previews, reports and team line-ups; plus more video highlights and exclusive content than ever before.
View The World Game promo:
Says SBS executive producer sport online Toby Farage: “With less thanthree months before the kick off of the world’s most watched sportingevent, the FIFA World Cup, this is a great time to relaunch The WorldGame website. Fans in Australia have already made this their favouritededicated football website, and we’re rapt to be able to offer them somany fantastic new features in The World Game site.”
SBS manager digital media, Marshall Heald added: “This is a great stepforward for our online football coverage, and The World Game websitehas been developed not just to provide a much improved onlineexperience of the game, but also to appeal heavily to SBS partners andsponsors to advertise on the site.”
A campaign to promote The World Game using the tag “Evolved”,demonstrates the changing look of footballs and football gloves tohighlight the evolution of the game over the years, has been created byRazor/US. Promos have run on SBS TV since March 1, and animated onlineads will roll out from today.
Further developments around The World Game website, enabling fans toshare their passion and add their voice to the global community offootball fans, will be announced soon.
A special FIFA World Cup edition of The World Game complete with livestreaming, video on demand highlights and replays, live stats, in-depthanalysis and opinion from its 2010 FIFA World Cup commentary team willlaunch on 1 June.
Razor/US creative credits:
Art Director: Danny Wehbe
Copywriter: Dave Roberts
Digital Creative Director:James Stanton
Executive Creative Director: Josh Moore
1 Comment
Well done SBS Online!!! Credit to you.
Congrats and look fwd to seeing Australia’s best foot forward in a world class online sport offering from a world class digital team.