Call for entries: International Tomorrow Awards to award the best work without category restrictions

The first round of Tomorrow Awards judging begins on May 1st, 2010, to be judged by some of the top advertising professionals in the world.

Instead of placing various creative media into separate categories, which can often leave truly game changing media and technologies in limbo, the Tomorrow Awards will showcase and award creative and technological excellence without any categories. The concept of a category neutral award show – the first ever on a global scale – allows only the best ideas to rise to the top, regardless of media or platform.

The Tomorrow Awards Call for Entries is NOW OPEN.

“The industry is at a crossroads and the Tomorrow Awards has a purpose– to help the industry navigate through change,” says Ignacio Oreamuno,president of the Tomorrow Awards. “By letting the industry dictate theshortlist, we’re giving power back to the community, and at the sametime we’re helping them discover new directions, new media and newpossibilities that will inspire them in their own professional lives.”

The Tomorrow Awards also seek to revolutionize the manner in whichaward shows are judged, as every entry will be publicly voted on by theglobal advertising industry itself, with potentially thousands ofonline judges. The results of this voting will determine a shortlist ofentries, which will then be judged by a select group of ‘MonsterJudges’, an international body of lauded creative leaders, including Mark Chalmers, Partner and Creative Director of Perfect Fools Netherlands, Colleen DeCourcy, Chief Digital Officer at TBWA Worldwide New York, Naoki Ito, Executive Creative Director at Wieden + Kennedy Tokyo, Sergio Mugnaini, Interactive Creative Director at ALMAP BBDO Brazil and Robert Wong, Executive Creative Director at Google Creative Lab and headed by Tomorrow Awards Chairman Rei Inamoto (pictured), Chief Creative Officer of AKQA.

Inamoto is excited about the possibilities of the Tomorrow Awards. “When Ignacio asked me if I would judge this totally unknown, new show, I said yes with one condition: Get rid of the categories. TV, Print, Outdoor, Digital. Whatever. Those are handcuffs that we industry-types put on ourselves. When you look at game-changing ideas in history, they were avant-garde because they didn’t fit into these categories, these boxes. This is the first award show that is getting rid of those boxes in order to discover the powerful ideas of Tomorrow.”

Creative and technological innovation is progressing at an exponential rate, and to recognize

this, the Tomorrow Awards will run on a quarterly basis, with Spring, Summer, Autumn and Winter sessions.

With its strong focus on the future, The Tomorrow Awards also believes in supporting the next

generation of creative professionals. To this end, 10% of all entry proceeds will be devoted to a scholarship fund given to renowned international advertising schools. For the inaugural year of the Tomorrow Awards, the selected schools are Hyper Island of Sweden and VCU Brandcenter of the USA.

The Tomorrow Awards Call for Entries is NOW OPEN.