TAC ad montage now third most viewed sponsored Australian YouTube channel
The Transport Accident Commission’s montage of 20years of campaigns, compiled by Grey, Melbourne – the agency that’s been there from the beginning – is the third most viewed sponsored Australian YouTube channel.
The montage, which launched in December last year, is now an international hit with more than amillion views on YouTube and hundreds of comments reacting to the powerfulfootage.
The video has received strong reaction from across theworld, with particular interest from Poland, the United States and Canada.
The montage was posted on YouTube on December 10, 2009, 20 years since the first TAC advertisement went to air. It includes the most memorable images from the TAC’s campaigns, including crash scenes, trauma patients in hospital and families dealing with the loss of a loved one.
The TAC’s Head of Community Relations Philip Reed said the international interest showed that emotive advertisements were having a powerful impact on driving: “This montage of our most graphic ads has resonated across the world,” Reed said.
“The comments show that viewers have been affected by the montage and they appreciate its potential to help drivers realise the consequences of ignoring road safety”.
Reed said social media had a growing role in spreading the TAC’s message: “Many of the YouTube viewers have shared the video with others on Facebook and similar websites. We know that there are more than 60 road safety related groups on Facebook and a real thirst out there for discussing the issues.”
“I encourage everyone to share this clip with their loved ones to help keep them safe on the roads.” Reed said.
1 Comment
I live in the US, and have just viewed the latest DUI video that you good people produced, and, I understand, played on Australian Television. I was an Insurance Claims Adjuster for about 50 years; I only saw the end results of what you have so graphically portrayed, and you are to be commended. You rightfully should be receiving “accolades” from around the world. This is a very powerful message, and I pray it resonates with people who view it. “Yes, it can happen to me”. God Bless