Kara Jenkins appointed digital CD at MercerBell

Sydney DM agency MercerBell continues its growth in the digital space with the appointment of Kara Jenkins to the newly created role of digital creative director.  Working closely with David Bell, creative director and co-founder MercerBell, Jenkins will increase MercerBell’s creative profile in the digital landscape. She brings over 13 years experience in the advertising industry, helping the future expansion of the company and its creative team which has evolved to include a blend of traditional direct, digital and hybrid creative minds.

Jenkins’s previous roles include associate creative director atTequila/TBWA and digital creative director at Clemenger Proximity, bothin Sydney. She also worked at Hyro with clients including Canon andSpirit of Tasmania.

Says Bell: “We are delighted to welcome Kara to the digital team as wecontinue to expand our expertise in this area.  With the focus of ourwork evolving to include a new digital strategy across all clients, or’digital infection’ as we call it, Kara’s appointment marks the mostimportant creative hire of the last 11 years for MercerBell.  We havelong proven ourselves as experts in the direct marketing area, and withKara joining the team we can continue our progression into the digitallandscape.”