Echuca / Moama Jazz Festival on the right track
January 29 2010, 5:32 am | | 8 Comments
McCann Melbourne promotes V/Line’s sponsorship of the Echuca / Moama Jazz Festival, to be held in late February.
McCann Melbourne promotes V/Line’s sponsorship of the Echuca / Moama Jazz Festival, to be held in late February.
8 Comments
I don’t get it. And I’m in the target market. Or so I thought. Must be a jazz festival for clever groovy people. I’d better not go.
Well clearly the guitar only has two strings which look like train tracks…
I like the ad, but did you have to show the body of the guitar? I think only showing the neck would’ve made it easier to get the idea because the connection to the train tracks is clearer. The frets and the dots on the neck still clearly say guitar.
Nice concept, but the execution doesn’t really work. If they’d taken the photo looking straight down the neck, it’d more closely resemble a natural view of rail tracks. But at least someone put some thought into connecting the event to the V line.
Good to see that last year’s award school kids are getting jobs.
Is it the only way to get to the Jazz festival?
Be careful of what you claim, you could end up in trouble for that stuff.
Visual collisions and sponsorship ads seem to be made for each other…zzz zzz
Clearly the creatives are saying that the easiest way to get to the Jazz festival is to grab your nearest guitar and hitch a ride on it.
Right guys?
It seems any time a train or tram company sponsor an event, or promote transport to the event, we see tracks juxtaposed over an image.
Metlink want people to use public transport to get to the football, so we see a football with tracks representing the stitching on the leather.
As much as the idea is lets say “creative”, i would think most half decent creatives with any form of lateral thinking, would have also come up with the same concept and execution when developing ideas for this sort of client.