Simon Bloomfield appointed CD at Hyro

Former OgilvyOne, Sydney creative director, Simon Bloomfield, has been appointed creative director at digital specialist agency, Hyro. He will take over Hyro’s Creative and Visual Design departments.

Before departing OgilvyOne in February last year, Bloomfield had stints at Clemenger Proximity and Euro RSCG. Most recently, he’s been consulting to Three Drunk Monkeys and GPY&R Sydney.

Says Hyro’s digital director, Mac Walker: “Simon is a highly respected creative leader and brings to us a depth of creativity that complements our existing strengths in strategy, customer experience and technical development. Simon joins us at a time when Hyro is expanding on many fronts, and his appointment ensures our digital services will be as desirable to customers as they have always been useful and usable.”

Says Bloomfield: “Digital has become such an important channel for allmarketing tasks over the past decade. I felt the time was right for meto bring together my skills in building strong customer relationshipswith Hyro’s undoubted leadership in the Customer Experience space.”

Hyro’s creative gains last year included Spirit of Tasmania, Buzz Insurance, REST and South Australian Tourism.