Patts Gunns for World Top 50 Club
GPY&R Melbourne is the only Australian agency to make the Gunn Report’s Top 50, which will be released this week. The agency is ranked number 34 in the world, andfollows the recent ranking of the agency’s Schweppes ‘Burst’ spot asthe second most awarded commercial in the world last year.
The Top 50 Club – the name was coined by Jacques Séguéla, Havas chief creative officer – consists of those 181 agencies anywhere in the world which have ever made it into The Gunn Report’s Top 50 Agencies Table. The Gunn Report is the only independent report on creativity for the advertising world combining the winners from all the major advertising awards festivals (39 for TV, 19 for print, 18 for interactive and top 16 for All Gunns Blazing).
“This is bloody hard to achieve, and it shows us the goalposts for2010,” says GPY&R Melbourne ECD Ben Coulson. “The Gunn report isconsidered to be the most important measure of global creative success.We’re delighted to be part of a fairly exclusive club.”
24 Comments
Well done boys! Hell of an achievement. You deserve every bit of it!
A nice club to be part of.
Take a look at the calibre of agencies that surround them. An mpressive line up.
Well done Ben and Co!
Bang-ers in a big way!!@
Jim and Cuz come second.
he he
Brilliant news and well deserved you lot.
Melbourne continue to set the bar.
Noice.
Shit, there’s a surprise!
I Like the way Coulson and his team have quietly kept making ace stuff.
On Ya’s!
Congrats, there’s some good people at Patts, keep it up!
Let’s see if I’ve got this right.
You make a great spot like Burst [wish I’d done it].
You enter it into as many award shows as humanly possible [fair enough].
The more times the spot gets awarded the more points you earn.
The most points win.
So, what happens if it’d only won at Cannes [ well-deserved Gold ] and wasn’t entered in anything else?
Just curious.
And like I said, great spot and well done Patts/Y&R.
Well done lads. Bloody good job.
The answer to 12:02 is they would’ve finished #283rd.
@ 12:02 Why beat around the bush criticising and then congratulate an agency you obviously have a problem with. Let me, for a moment, pretend i don’t know what you are getting at, and answer your question literally.
Well 12:02 if they only entered it into Cannes, I guess they wouldn’t have scored enough points to make it into the Gunn report like every other agency that didn’t have an ad worthy of submitting into many award shows.
A good ad that received great exposure. Fantastic advertising.
Which Australian agencies are in the Top 50 Club?
Calm down 11:30.
My question has nothing to do with Burst as an ad – its stellar credentials are much deserved.
I’m questioning a ranking system [not the agency or the ad or its creators] that is based on the number of points you earn when every point is for the same ad.
How much does it cost to enter enough awards to be a realistic chance of being on the list? Secondly as the client I put up 100% of the money, take 100% of the risk only to find the process is largely one of self aggrandisement. It’s like the umpire in a footy much getting all the press coverage. Don’t make sense to me.
The fact of the matter is The Gunn Report is held up by most of our global industry as the creative benchmark of agencies – doesn’t matter if you like it or not because rules is rules.
Every agency in the Top 50, or even the top 10 would have one single piece of work adding to their points total at every award show and that’s because they have been clever enough to create world class work.
……sounds like some of the people on here want the rules of the game changed every time they don’t win….
Who cares… advertising is inward looking anyway. Get off fantasy land people.
No 12:49. I don’t want to change anything.
I’m just wondering how The Gunn Report’s Top 50 Table works. And from your answer I can see if you have one great piece of work and enter it in absolutely everything [and win] you’ll be in the top 50, if not the top 10.
But if you have an equally great piece of work and only enter it one award [and win] you won’t end up in the top 10, or top 50. Am I right, or am I wrong?
9.06 You’re right.
You will have to spend 10’s if not 100’s of thousands of dollars in entry fees to get your ad on the list.
I’d like to see the list revised with another column added “entry $$ spend in 2009”
I’d like to see you all produce something nearly as good as patts consistantly turns out, maybe one day you might even get to work in their dispatch dept. Maybe!
And you don’t think clems SAATCHI ddb aren’t spending a fortune trying to get inside the Gunn top 50?
I say well done patts for one he’ll of an achievment!
12:43 You miss the point. This is not about any ad, ad person or agency. [Everyone I know, including me loves Burst. I’d be thrilled to have done it]. What I’m interested in is having a genuine discussion about the merits of a The Gunn Report’s ranking system, nothing more, nothing less.
Where’s Sydney Suit when you need him/her?
The point seems to be that if you have a PhD in Award Entry, like a certain un-named person I used to work with, you have a much better chance of racking up the required points. You have to learn to play the system, kiddies.