Fuel duel: Ford Fiesta preempts Prius
January 12 2010, 5:59 pm | | 27 Comments
A cheeky spot for Ford Fiesta, which takes a dig at Toyota’s Prius, from JWT Melbourne, directed by Craig MacLean from The Guild.
A cheeky spot for Ford Fiesta, which takes a dig at Toyota’s Prius, from JWT Melbourne, directed by Craig MacLean from The Guild.
27 Comments
go scotty and keiffy
-ghopper
I wish directors would add a bit more reality into advertising instead of the BS adworld where women can actually reverse park.
😉
that’s definitely a green car, well done lads
I wish creatives would add a bit more reality into advertising instead of the BS adworld where dudes who put up billboards actually care about the context, and then tear them down in a huff.
🙂
I wish copywriters would add a bit more reality into advertising instead of the BS adworld where copycat eco-cars are more interesting than Ford Mustangs.
🙂
How does the billboard guy know that the ford is more fuel efficient, just because it parks there?
Good old fashion comparison ad, nice!
I thought clients no longer allowed ads to actually make a point.
The billboard guy can obviously hear the voiceover too.
Very nice spot. Clear concise message that takes the fight to the worlds ugliest car!
And to 6:54, What a ridiculous question! If you really need to know that answer, I’m sure the 60 second version solves everything just for you. It’s an ad for Christs sake!
doesn’t make sense the billboard poster man is in on the joke from the wrong side….gosh.
would have been better without him.
he is a red herring.
Eeeww yuck. What’s with the smug look on her face, as soon as she exits the car?!? Oh that’s right, she’s a young, hip, independent, mid 20’s to mid 30’s woman, with her young, hip, funky haircut, and her brand-spanking new, hip, funky fuel efficient car. She’s smug all the time. Go advertising!
Client makes a point – and have noticed all the car reviews support it – and yet still gives the car some personality and charm. Well done.
nice spot craig and co. Toyota has the eco thing pretty much to themselves and other car companies would need to do a lot of work to catch up in that area. Toyota has been there for years with Prius, Honda with it’s hybrid civic for a while and now Ford. Holden, surprise surprise may have a car in when…. 2012?
But hey, GM is making great V8’s and that’s what really counts in this country.
Amirite?
😉
Sorry, I thought the green car parked in front the billboard car was the same make.
So …it’s a comparison ad!!!!
Wow, that is so clever!
Sorry, which one was the baddy again?
Whats clever about this spot is that fuel efficiency doesn’t necessarily mean better for the environment; more so you get more mileage for your dollar.
Having the Prius’ USP on the forefront of the mind of the audience (better for enviro) you are lead to believe that the comparison is saying its better for the enviro than the Prius; as oppose to just fuel efficiency.
subtle green colour of the car helps this too
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12:56
“it’s an ad for Christs sake”
and since when don’t ads need to make sense?
(clap clap clap clap) Amazing Andrew G. Amazing.
It’s interesting they leave out that the way they achieved these fuel consumption reductions was by sucking so much power out of the engine that it can’t actually drive up a hill when the air conditioner is on.
Would’ve been twice as good without the guy putting up the poster, without the voiceover (I can’t remember a single word it said anyway), and without the ‘lifestyle’ messaging of the perky girl getting out of the car.
The pure idea needed none of that stuff, which only serve to water down the strength of the message.
But I’ll bet the client wouldn’t have bought it in its purest form though; too scared of simplicity. And I’ll guarantee the initial idea was scribbled down as “open on poster of Prius. Fiesta parks in front of it.”
And that’s it really. That’s all it needs. Pity it got all the other stuff… stuff which isn’t central to the idea in any way.
If only those who approve and buy work had more confidence in the power of a simple idea, instead of trying to embellish stuff all the time.
Thank you 3.00am. 12.56, you’re very defensive. The ad doesn’t make sense. Not the billboard guy but anyway. The comments of 11.35 above are far smarter.
Thanks for the free plug Ford.
This ad is boring…just plain boring.
Banal.
The message was interesting to me. Ad didn’t get in the way of it, so three thumbs up.
Hate people who bag others. Rude.
Anyone know the name of the girl?