BMF adds top UK tech guru to their digital team

BMF Sydney has hired Andy Smith as technical director to work alongside digital planning director, Aaron Michie and creative director digital, Fred Haas, effective Monday. Smith joins from the BBC where he was one of the principal technologists behind BBC iPlayer – the phenomenally successful online TV catch-up service, with an audience of over a million unique daily viewers.  

Previously, Smith spent six years leading MTV’s European web development group creating innovative social media applications for over 100 websites in 11 languages.

Says Michie: “Andy’s background and skills will bolster BMF’s digitalleadership and delivery capabilities, while helping us expand anddeepen the role of technology in putting digital at the heart ofeverything BMF does. We welcome Andy to the team.”

Says Smith: “What excites me about BMF is that they see technology asnot just an enabler but a vital element of creativity andcommunications. I’m thrilled to be working with the most progressiveand brightest minds in the business.”