Saatchi & Saatchi to merge their Singapore and Malaysian operations to make single structure
November 9 2009, 6:09 pm | | 7 Comments
EXCLUSIVE – Saatchi & Saatchi is planning to merge both their Singapore andMalaysian agencies together to create one single operation. The move isdriven by “large new business wins which will be announced in the newyear” according to Saatchi & Saatchi regional ECD Andy Greenaway.
Hetold Campaign Brief Asia the network would retain both offices in eachmarket but the businesses would run as a single entity. As suchMalaysian ECD Adrian Miller (pictured far left) will now take on ECDduties across Malaysia and Singapore and current Singapore ECD RichardCopping (pictured left) will move into a regional Head of Art role aswell as a seat on the management board. Dean Taylor continues in hisrole as CEO across both markets.
7 Comments
Yeah.
When two agencies merge because of ‘new business wins’ it generally means all is not well.
Adrian watch out there’s a creepy hand on you.
hahahahahaha.
“large new business wins”.
good on you makak.
I have heard their Singapore office hasn’t turned a profit in a decade. While their KL office earns good profit. So they must have merged them on paper to keep Singapore alive, or else Greenaway would have to find a new home.
sorry, ‘large new business wins’ and the agency is getting smaller? Pull the other one Mr Makak
Sounds like a promotion and a demotion!
So if Saatchi Malaysia is pulling out of every show except Cannes, does that mean Singapore will too?
http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=5098&catid=24