‘One Agency Network’ for One For All

The global agency network, Interpartners, last week held their annual conference in Istanbul, Turkey. The conference was attended by all the partner agencies from around the globe including One For All Sydney, the partner agency from Sydney.

One For All Director, Ben Elvy commented: “As the Director for Sydney office of Interpartners the conference was extremely beneficial in aligning our goals in Australasia with those of our European and Asian partners. This was our first conference since joining the Interpartners Network back in June this year.”

This year’s conference was hosted by Turkish partner, Artgrup. Thetheme of this conference was “One Agency Network”. The conferenceoutlined how this concept works to all partners in relation to theglobal network and how clients and the partner agencies can benefit andimprove the concept. The keynote presentation was by Annette Redlin ofSelectNY, Hamburg office.

In addition presentations were made by this year’s new partners MirusCommunications Rome and Milano, Oko Paris, Gav Bucharest, HammerAdvertising Budapest and One For All, Sydney.

One For All presented an overview of the Australasian ad market to allpartners and outlined how the network will benefit our clients and thenetwork. The conference was attended by Rob Willett, One For All MD andBen Elvy, Director of Interpartners for Sydney.

Interpartners Network has operated for 25 years in the NorthernHemisphere but is relatively new to Australia with offices in Sydney,Melbourne and Brisbane. The chairman of the Australian network is PaulLeeds, former CEO of Starcom and DDB. Interpartners is a global networkof independently owned and operated creative agencies around the globewith an extensive partner network throughout Europe, Russia, UK, USA,Mexico and SE Asia (Japan, Singapore, Australia).

The Interpartners conference is an annual event and has been heldannually for the 25 year history of the network. The Head office islocated in Brussels, Belgium and is chaired by Berry Gelder.