Amex realises its potential on the streets
October 29 2009, 4:03 am | | 6 Comments
American Express Wraps hit the streets of Melbourne this week with their ‘Realise the Potential’ campaign via Ogilvy Sydney aimed at AMEX customers and affluent potential audiences. The campaign prompts viewers to find out more about American Express services.
The campaign is concentrated towards high foot traffic areas, andincludes tram shelters. A vinyl sticker over a clear panel extendsbetween the two poster panels, creating a seamless execution. Thecampaign, which includes various creative executions, shows howcustomers can turn purchases using their American Express card intovaluable rewards such as iPods and travel through the accrual of points.
The campaign was dreamed up by Mindshare, Ogilvy and Adshel and is up for a fortnight.
6 Comments
How does last nights dinner become an iPod exactly?
rewards points that you can redeem for an iPOD im guessing
Consume my pretties, ingest, digest and be rewarded with the latest shiny trinket assured to fill the void…it comes with Apps!
I guess there’s a reason the shots show the placement, not the ads.
If I don’t get it… and I pay attention to ads… and I generally get ads….
Where’s the GAFF (Give A Flying Fuck) factor for the average knob?
I like how they dreamed it up. Instead of creating, they went one step further.