New Mini Diesel means more mileage
October 7 2009, 5:26 pm | | 16 Comments
Print work for the new Mini Diesel, via agency Badjar Ogilvy, Melbourne, which promises over 1000km on a single tank.
Creative Directors: Michael Knox and Nicholas Desira
Creative Team: Darren Winter and Justin Nagorcka
Photographer: Derek Swalwell
Retoucher: Imagenation
16 Comments
Nice work from Michael Knox, Mr. Desirous, Darren and Jus’
Simple. Relevant. Good print.
Like the concept. Concerned by the copy.
“Over a 1000 km on a single tank.”
Shouldn’t that be, “Over 1000 km on a single tank,” or, “Over a thousand kilometres on a single tank?”
Nice work boys- looks very international
I don’t think the first ‘a’ should be in the line.
Cool stuff. I reckon a campaign of these ads could have been good also, using all the different businesses that open in old servo stations. E.g. Hand car wash, hot dog stand, etc.
These will do well on the awards circuit such as cannes, d and a d, one show.
Yep, good. No complaints. Agree it should be a campaign.
Good one. At least it’s not a shot of some old petrol station attendant walking to a pump only to watch the car whizz by.
Jack, technically it should read ‘more than’ rather than ‘over’. Just like ‘less than’ rather than ‘under’. Over and under refer to physical positioning. When referring to quantities, more than and less than are correct. You wouldn’t say ‘under 1000 km’ so why say ‘more than…’? Just doesn’t work, sorry.
That’s made me really tired. I’m off to bed.
Over is in the common vernacular thanks to Sloppy-writers, plus clients trying to make headlines as big as possible. Obviously not the case here.
However at the moment it reads ‘Over a one thousand kilometres’ which is reely bad grammer.
Great art direction, poor grammar.
Obviously an ADS’s ad.
Almost excellent.
Nice one boys…
I hope this is not a scam, because it means clients are getting braver. No car shot. In fact, it barely even has a logo. Please be real work…
2.51 I sure the newish Mini has been around long enough for people to know what it looks like.
Superbly crafted.
Onya Knoxy.