Free beers on Fridays: Just one of the many benefits for Virgin Mobile Members

Building on its existing Virgin philosophy of putting the customer at the heart of everything, Virgin Mobile, via Host and The Glue Society, Sydney, is launching a new ‘Members Welcome’ brand strategy and manifesto this weekend, whereby VMA customers are treated like members of a club with membership perks – not just at sign-up but for the lifetime of their membership. Benefits range from Virgin brand family offers to exclusive discounts, VIP access to music gigs and even free beer on Fridays!

A new ad campaign highlights Virgin Mobile member benefits such as discounts on Virgin Blue flights, FREE beers on a Friday for Virgin Mobile customers, free voicemail and free gigs for customers. The TV commercial, created by Host and The Glue Society airs this Sunday, 4th October and in cinemas next month. A tailored version of the TVC will air on Virgin Blue’s in-flight channel from December.

Says Jaclyn Lee-Joe, Virgin Mobile’s Head of Brand Marketing: “We believe there’s an opportunity for a mobile company that values its customers more and services them better, whilst still providing good value.”

Virgin family perks will allow VMA members to benefit from a host of different Virgin offers, such as Velocity points and Virgin Blue Lounge access, to 10% back on Virgin Blue flights and more.  With VMA’s new benefits plus ongoing unlimited free mobile talk & text 24/7 between members , unlimited calls and no voicemail charges, VMA members will be able to connect with other members more easily.

Agency: Host 

Creative Team: The Glue Society

Production Company: Revolver 

Director: The Glue Society 

Editor: Jack Hutchings from The Butchery 

Post: Fuel 

DOP: Danny Ruhlmann 

Music: Trailer Media 

Sound: Sound Reservoir